Research & Data

QDMA 2019 Whitetail Report

This report from the Quality Deer Management Association provides annual state bowhunting participation and harvest data. QDMA has produced an annual “Whitetail Report” for several years. QDMA incorporated ATA-requested questions into its annual state survey for the 2019 report. It’s the most comprehensive whitetail report available.

Printed copies are available for $12 and may be ordered online or by calling 800-209-3337.

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Archery Single Sport Participation Report, 2017

New 5-Year Report Shows 101.6 Million Americans Participated in Hunting, Fishing & Wildlife Activities.

View the Manufacturers' Sales by Category Report, 2017.

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ATA Technical Guidelines

These guidelines ensure consistency for how the industry tests, measures and evaluates its products for uniformity and compatibility between components. It also includes consistency in terminology, definitions, thread dimensions, the distance between mounting holes for sights and other specifications.

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Archery Safety Brochure, 2016

This publication helps parks, schools, clubs and other organizations understand how safe archery can be for all participants. It compares archery to other common sports - including tennis, soccer, basketball and badminton - and illustrates that archery’s injury rate is among the lowest.

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ATA Archery Participation and Equipment Report, 2015

This study was conducted for the Archery Trade Association to determine how many Americans 18 and older shot archery sports in 2015. The study also evaluated individual archers regarding their motives, buying habits and equipment usage. They study was conducted by phone between Responsive Management staff and randomly selected U.S. residents.

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ATA Archery Participation And Equipment Report, 2013

This study was conducted for the Archery Trade Association to determine how many Americans 18 and older shot archery sports in 2013. The study also evaluated individual archers regarding their motives, buying habits and equipment usage. They study was conducted by phone between Responsive Management staff and randomly selected U.S. residents.

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ATA Trade Show and Archery Advertising, 2009

This study was conducted for the Archery Trade Association to determine how retailers and exhibitors felt about various aspects of the annual ATA Trade Show. Participants were also asked their opinions on general advertising issues.

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The Value of Exhibiting in a Downturn Market, 2009

A Tradeshow Week magazine survey found that not exhibiting at a major show during a slowdown may result in sales being negatively impacted during the recovery – or during an even more pressing time if there is a prolonged downturn.

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What’s Working in Exhibiting, 2009

Skyline Exhibits and Tradeshow Week Magazine partnered to provide this exclusive report on what works best in exhibit marketing. The report investigates core themes endemic to event marketing to find the best approach and latest strategies.

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ATA Member Opinions on Industry-Related Issues, 2008

This study was conducted for the Archery Trade Association to determine how ATA members felt about the ATA, the Trade Show and issues facing the ATA and the archery and bowhunting industry.

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Questions and Answers on Chronic Wasting Disease, 2007

Produced by the Chronic Wasting Disease Alliance, this document answers common questions about the CWD and how it affects hunters. The ATA is part of the CWD Alliance. Additional CWD information can be found at: www.cwd-info.org.

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Bowhunting in the U.S.: A Market Study, 2000

This document explains bowhunter insights, including their attitudes, motivations and economics. This project was a collaborative effort between Responsive Management of Harrisonburg, and Virginia and Southwick Associates of Fernandina Beach, Florida, for the Archery Trade Association, formerly known as the Archery Manufacturers and Merchants Organization.

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