CEO's Blog

CEO Blog: How Can We Make ATA Better For You?

If it's important to you, it's important to us. What can we do for you? 
Photo Credit: Shane Indrebo

Author: Matt Kormann

What’s on your mind? I want to know.

Consider this an invitation to stop me in Indy at #ATA2018. It’s next week, and I’ll be walking the Show floor, working in the Info Booth, and getting to know our members. This is your ATA, and I’m eager to know what you think. No matter what business you’re in, and no matter its size, I want to hear what you have to say.

What can we do for you? I want to understand your challenges and hear how we’ve helped. I also want to know if we could be helping more in some areas. How can we make your business better?

I don’t have all the answers. If your business is booming, that’s fantastic, and I’d love to know why. But if your business is down, I want to know that, too. We all know our industry is evolving, but open dialogue is the first step in helping it grow.

No matter the topic, I want to hear from you. Every conversation I’ve had since beginning this job almost three months ago started with an email or a phone call. I’d love to hear from you that way if you won’t be in Indy. But next week, we have a chance to start that dialogue in person.

Please, stop me anytime. Introduce yourself. We want to know how we can improve the ATA so you can improve your business.

Give me your feedback. Help us help you.

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One response to “CEO Blog: How Can We Make ATA Better For You?”

  1. Larry E Murray

    I wish I could have stayed in Indy to meet you, but time away from the archery shop is precious and I only had one day. Not long ago the ATA promoted the crossbow as a means of pulling new people into archery. Crossbow owners do not shoot many arrows. I would like to see the ATA promoting archery in ways that encourage more shooting.
    As an archery shop owner I consider it a failure if a new customer comes in and buys a bow, but I never see them coming in to buy more arrows or to upgrade their equipment. If a customer gets bitten by the archery bug and enjoys launching arrows, I will see them again. It isn’t our goal to sell bow hunting licenses, but to sell archery. That needs to be our focus.

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