6.19.09 | ATA Launches Redesigned Web Site
Salt Lake City- The Archery Trade Association launched a Web redesign of its site, archerytrade.org, on Friday, June 19. ATA members and general users can expect simple navigation, stronger visuals and more information about ATA services and programs.
The overhaul includes many changes, none more striking than a cleaner and highly visual homepage featuring a simplified six-option main menu. The site also makes it easier for users to get around and find what they're looking for, despite more pages and information to benefit readers.
"We were tasked with creating a site that delivered far more information and visuals than our previous site, and doing it in a way that made the new site cleaner, less chaotic and more compartmentalized," said Amy Hatfield, ATA communications manager. "You can achieve both with thoughtful, clean navigation. We want our users to find information quickly, grab it and move on."
The site's design and navigation considers in-house data obtained through ATA-funded surveys and other data reflecting national trends. For instance, the ATA confirmed what national statistics had indicated about high-speed Internet use through a 2009 survey of Trade Show attendees. Ninety-four percent of retailers have access to the Internet and, among these, 90 percent have access to high-speed, while only 9 percent use dial-up. Given this information, the ATA did not hesitate to take advantage of new design schemes and larger, stronger imagery for its Web site. This feature makes the site visually competitive among top-tier Web sites, without the concern of hindering load times and the site's general usefulness.
"The new ATA Web site is much more interesting to investigate," said Jay McAninch, ATA CEO/president. "It provides information to our members and partners in efficient, easily absorbed formats. It also gives visitors a location where they can share information about any topic important to our industry. We're pleased and excited to offer this site as a gathering point for our members and others interested in archery and bowhunting."
ATA Web users should also expect new Web features in the weeks ahead, because future roll-outs are in the works. The ATA has built a backend infrastructure to support user interaction that's now considered part of the Web experience: online chats, forums, video and social networking, for instance. Once the site launches, archerytrade.org will continue to evolve with upgrades that include online member sign-ups, membership renewals, and the capability for ATA staff to schedule online chats with ATA members.
Web Quick Facts: 5 archerytrade.org Improvements
Did You Know?
The ATA has donated grants totaling more than $620,000 to help fund National Archery in the School Program pilot efforts in more than 41 states, Canadian provinces and Australia.