6.16.11 | ATA Sponsorships: Make the Most of Your Dollar

With the economy starting to emerge from a long recession, it makes sense that companies still want to get maximum exposure for their dollar. There's no better way to do that than sponsorships during the ATA Trade Show.

Trade Show sponsorships are essentially product placements woven into the Show's practical elements. For instance, a registration booth is staffed with workers who register attendees, but exhibitors can sponsor the booth. Convention center stairways provide obvious functions, but companies can sponsor the stairs with graphics. And key cards give hotel guests access to their rooms, but the cards allow perfect brand placement without undermining the card's function.

Exhibitors must strike a balance so branded sponsorships resonate, but not be so intrusive they detract from the practical or primary goal of the delivery vehicle. If an exhibitor's branded message is woven into the Trade Show space they sponsor, their message has a better chance of resonating. That resonance level rests with each sponsoring exhibitor.

Practical placements of product information will be determined by the type of goods or services your company offers. If your company were establishing itself as an industry thought-leader, for example, a perfect place for sponsorship would be an education track, such as the Archery Trade Academy or the brochure promoting this on-site Trade Show seminar series. If your company is new to the industry and doesn't have much expendable income, a great place to start would be low-entry points of sponsorships such as wing banners ($500 each), the International Reception ($1,000), convention trash-can wraps ($200), etc.

For more information about the types and cost of sponsorships, please call Kurt Weber at (717) 858-2451, or email him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . The sponsorship brochure will also be posted at archerytrade.org once it's finalized. Sponsors must provide finished product or artwork per ATA specifications upon sponsorship confirmation.

Other examples of sponsorships for consideration are listed below. This list is not exhaustive, and a complete list of opportunities can be found by downloading the 2012 Sponsorship brochure.

• Goodie Bag Stuffers: This sponsorship is a budget-friendly way of getting your company's name and products in front of every Show attendee. Be the first to make a great impression by putting product information in the hands of dealers as they register for the Show. Put your fliers, brochures, DVDs, memory sticks, products, coupons, etc. into the official Trade Show attendee tote bag. Sponsors must provide a quantity of 3,000 items (one per bag). Call Jared Pfeifer at (800) 766-0039, ext. 103, for pricing and information or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
• Convention Center Banners: The Columbus Convention Center is uniquely designed, and there are many fantastic high-visibility and strategic locations for banners. For pricing and banner placements, call Kurt Weber.
• Exclusive Registration: Capture the attention of every attendee as they register online and at the Show. The registration location in Columbus is highly visible. Your company banner, along with a link to your site, can be displayed prominently on our Web-based registration site. Call Kurt Weber for pricing and information.
• ATA Members' Lounge Sponsorship: Exclusive! Capture the attention of dealers as they relax in the Members' Lounge. Your sponsorship includes banners (provided by your company) inside the Members' Lounge. Tent signs on all food and beverage tables acknowledge your sponsorship, and literature racks set up throughout the Members' Lounge display your printed materials. PRICE: $7,500
• Big Buck Tags: Attract dealers and brand your company through a coupon book given to every shop and independent dealer attending the Show. New for 2012: Coupons may have a dollar value or a percentage off of orders written at the Show. Also, the inside covers are for sale. Call Kurt Weber for pricing and information.
• Create Your Own Sponsorship: Your creativity is our greatest asset. The ATA Staff is eager to work with you to tailor a sponsorship program to fit your company's specific needs. Call Kurt Weber to discuss.