6.16.11 | ATA Sponsorships: Make the Most of Your Dollar
With the economy starting to emerge from a long recession, it makes sense that companies still want to get maximum exposure for their dollar. There's no better way to do that than sponsorships during the ATA Trade Show.
Trade Show sponsorships are essentially product placements woven into the Show's practical elements. For instance, a registration booth is staffed with workers who register attendees, but exhibitors can sponsor the booth. Convention center stairways provide obvious functions, but companies can sponsor the stairs with graphics. And key cards give hotel guests access to their rooms, but the cards allow perfect brand placement without undermining the card's function.
Exhibitors must strike a balance so branded sponsorships resonate, but not be so intrusive they detract from the practical or primary goal of the delivery vehicle. If an exhibitor's branded message is woven into the Trade Show space they sponsor, their message has a better chance of resonating. That resonance level rests with each sponsoring exhibitor.
Practical placements of product information will be determined by the type of goods or services your company offers. If your company were establishing itself as an industry thought-leader, for example, a perfect place for sponsorship would be an education track, such as the Archery Trade Academy or the brochure promoting this on-site Trade Show seminar series. If your company is new to the industry and doesn't have much expendable income, a great place to start would be low-entry points of sponsorships such as wing banners ($500 each), the International Reception ($1,000), convention trash-can wraps ($200), etc.
Other examples of sponsorships for consideration are listed below. This list is not exhaustive, and a complete list of opportunities can be found by downloading the 2012 Sponsorship brochure.
Did You Know?
ATA officers and staff have attended recent meetings of the European Bowhunting Association, held in Germany and France, and continues working with the EBA to expand bowhunting opportunities in Europe.