09.12.12 | ATA Makes Learning Child’s Play
NEW ULM, Minn. - The Archery Trade Association is offering a new way to get kids interested in wildlife and the outdoors: The White's Tale.
This new board game challenges players age 8 and up to thrive as a white-tailed deer by taking advantage of the environment and avoiding perils unique to each of nature's four seasons.
"In the game, players are white-tailed deer, trying to survive and raise fawns," says Emily Beach, ATA curriculum and education manager. "It's educational for all ages and, best of all, it's fun."
The White's Tale is professionally designed and features the same high-quality packaging and display benefits of top-shelf games found in stores across America. It is designed to grab the attention of kids who often visit archery shops through introductory archery programs or shooting leagues, or for range time.
Stocks of this exciting game are available now and can arrive at archery shops in time to sell during the upcoming holiday season. Retailers can enjoy profit margins that offer favorable returns while supporting the education of their patrons.
The game was created as part of the Explore Bowhunting program, which teaches kids age 11 to 17 the basic skills of hunting with bow and arrow. Students in Explore Bowhunting play The White's Tale, learn how animals follow patterns when traveling, eating and mating, and then learn to take that information and go outside to look for signs of animals.
Although the game doesn't teach players specifically about hunting, it educates future hunters.
Until recently, the game was available only to teachers, outdoor education centers and other recipients of the Explore Bowhunting curriculum. Beach says the game portion of the curriculum was so popular during trials of the program, ATA decided to make the game available for individuals to purchase.
Designed to introduce kids to the fun, excitement and challenge of using archery equipment to hunt wildlife, and to teach students problem-solving and decision-making skills, Explore Bowhunting is vital to growing the sport of archery. It is the first step on the pathway to becoming an educated hunter.
Each time The White's Tale is sold, a portion of the proceeds is invested in the development and support of outdoor education materials and programs.
Did You Know?
The ATA estimates that in 2004, 80 percent of dealers had average sales of less than $20,000 per year.