News

Get in-depth news and ATA program updates in the industry's three trade publications: ArrowTrade, Archery Business and Inside Archery.

The ATA aids its members by improving communication and business interactions among and between industry members, and by growing, protecting and promoting archery and bowhunting.

From efforts to grow archery and bowhunting to the assocation's work to bring industry and government together, ATA's Insight newsletter is your industry resource.

The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry.

You Are Here: Home » News » Press Releases » ATA Trade Show » Bushnell Lets the Truth Be Told

Bushnell Lets the Truth Be Told

Bushnell unveiled its new Truth rangefinder, along with many other stellar products, at the 2013 ATA Trade Showin Louisville, Ky. Archery Time's Matt Coffey reports on this new lightweight, compact rangefinder that came about after Bushnell bought Primos last year.

"As you know, Bushnell acquired Primos in April 2012 and immediately we sat down and asked how we could incorporate Bushnell into the Primos mix and use what Will and Jimmy have built," said Paul Arnhold, public relations manager for Bushnell. "What we came up with was the Truth laser rangefinder."

For the full story and a photo, click here.

Archery Search

Find an archery or bowhunting product.

Select Product:

Select State:

Find an archery shop.

Select Service:

Select State:

Zip Code:

Within:

Latest News

Did You Know?

The ATA signed an agreement with the U.S. Fish and Wildlife Service that will maintain and increase bowhunting opportunities on National Wildlife Refuges nationwide.