01.07.10 | ATA Partners With Outdoor Channel
NEW ULM, MINN. — The Archery Trade Association (ATA) has partnered with Outdoor Channel Holdings, Inc. (NASDAQ: OUTD), America's leader in Outdoor TV, naming Outdoor Channel the official cable network of the 2010 ATA Trade Show and setting the stage for opportunities to grow the archery and bowhunting sports. The ATA Trade Show will be held on January 13-15 in Columbus, Ohio.
The agreement will give Outdoor Channel exclusive rights to produce and market "ATA TV," a television production of the ATA Trade Show that will be featured in official ATA hotels and on plasma screens throughout the Columbus convention center. "ATA TV" will provide entertainment and show information, along with carrying paid advertising. The partnership formally brings together a history of common ground between the network's viewers and the archery and bowhunting industry. Those attending the ATA's Trade Show will see firsthand the partnership's fingerprint on the event.
"The ATA produces the largest and most inclusive Trade Show for archery business and industry professionals," said Kurt Weber, ATA marketing director. "Outdoor Channel is committed to producing informative and entertaining content to enhance the value of this popular event. There's so much we do as an organization to grow and sustain our industry and sport and Outdoor Channel has the ability to deliver these messages in a way that will capture our audience."
"We recognize the important contributions that archers and bowhunters make to hunting and everyday outdoor activities," said Denise Conroy-Galley, Outdoor Channel Senior Vice President of Marketing and Research. "Combining our resources to advance this sport and the ATA trade show is a natural fit for our growing organizations. We're eager to kick off the relationship at the upcoming show and are very excited about the prospects for a long-term collaboration."
The ATA expects to collaborate with Outdoor Channel on upcoming projects, including ATA public service announcements that will be featured on each organization's Web site and other mediums. To date, the ATA has invested and pledged nearly $2,000,000 to bring introductory archery and bowhunting programs and shooting facilities to U.S. cities, while the group also works to sustain and grow bowhunting.
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Did You Know?
The ATA trade show averages more than 450 exhibitors, 8,000 attendees and more than 150,000 square feet of exhibit space.