Retail Resources

The ATA constantly creates resources and programs designed to help retail members flourish. No matter your size, location or business platform, the ATA can help you grow. Contact an ATA staff member for consultation and browse hundreds of helpful resources as an ATA member on the ATA Resource Website.

Resources at your Fingertips

When you explore the ATA’s Resource Website, an exclusive, members-only microsite, you’ll find hundreds of resources organized by topic and membership category. Check out the Retail Resources page to get education materials, job descriptions, legal documents, the ATA’s comprehensive guide to federal excise taxes, high-quality images for your social-media accounts, and much more! Download as many resources as you’d like, there’s no limit – and they’re all free!

The Benefits

Increase foot traffic to your store

Increase traffic to your website

Increase range profile

Increase equipment sales

100% free for ATA members

Improve Your Digital Presence

A well-designed website and engaging social media pages help attract customers to your store to take lessons and buy products. Learn more.

Build a Progression of Lessons and Classes

Add a series of archery lessons, classes and programs to your business plan. A successful shooting program helps attract customers, sell equipment and increase profits. Download lesson plans now.

Streamline Your Business Operations

The ATA can help you make adjustments, and integrate policies and programs that lead to future success. Download business templates now.

Boost Your Merchandising Techniques

Find new ways to showcase and sell archery and bowhunting equipment. Email ATA staff to talk best practices.

Archery Marketing

Reach a new market with modern marketing techniques including Daily Deal sites and social media campaigns.

The Retail Growth Initiative is a voluntary program that provides retailers with tools and techniques to help improve the profitability of their archery ranges. The program helps retailers assemble the many pieces of the recreational archery market – websites, lessons, deals and coupons, merchandising and other marketing avenues – into a strategic plan utilizing a customized set of tools, resources and best practices.

Learn More