Trade Show

2016 ATA Trade Show Celebrates 20 Years With a Full House of Industry Retailers and Exhibitors

Author: Scott Gieseke

To celebrate its 20th year, the ATA Trade Show returned to the city where it started: Louisville, Kentucky. In 1997, the event’s inaugural year, every major bow manufacturer was present and accounted for and, as if by design, the same was true in 2016 with the return of Mathews Archery, Inc.

The Show marked a year of milestones and none were more gratifying than the record number of archery shops attending. Here are the main member categories for 2016, along with the downloadable tables comparing this year’s attendee numbers to numbers from previous years.

In 2016 there were:

  • 1,168 retail and distribution buying companies
  • 9,950 total attendees
  • 631 exhibiting companies
  • 228,892 square feet of brands, products and innovation

Click here to download the table comparisons.

“We’ve had a fantastic show,” said Joel Maxfield of Mathews Archery, Inc. “We’re glad to be back at the ATA Show and it’s been a phenomenal experience. We’ve been really welcomed and well-received. A lot of the manufacturers welcomed us back, too. The attendance has been great.”

Lance Potsma, a retailer from Top of Utah Archery in Logan, said the ATA Show is critical to his business.

“The ATA Show helps me maintain a good margin, and compete against a big box store that moved in four blocks away from us, and another big sporting goods store that’s two blocks away,” he said. “With the Show’s help, I’ve increased my profitability enough that I’m not worried about them being there. In fact I think it helps us.”

He also loved that the ATA added USA Archery Level 1 and Level 2 certification.

“I actually put that in my recommendations for four straight years, so I’m excited ATA added it. We did our Level 1 certification at the Show this year.”

The Show has an unlikely sense of mystery too, thanks to the hopes and ambitions of entrepreneurs.

“You never know what will happen next,” said Malcolm Snyder, vice president and marketing director at Pape’s Inc. “You’re sitting in your booth, talking to a dealer, and you see a guy over there with a briefcase, waiting to meet you. You assume he’s got nothing, but what if he’s about to hit the next homerun? The dealer leaves, and the briefcase runs over and asks five minutes of your time. He opens his briefcase, you look, and you say, ‘Holy sh–! How many can you make and when can you deliver them?’ That happens more often than you think.”

While the show continues to evolve and grow, ATA President and CEO Jay McAninch said its core purpose remains unchanged. “It’s a focused event, which is why we qualify everyone who gets a badge,” he said. “Everything is geared toward business and efficiency to maximize time and opportunity for companies attending.”

And just like in the beginning, during those first lean years of the Show, the event continues to benefit from great volunteers. Gregg Brown and his team from Suburban Whitetail Management of Northern Virginia manage the Show’s shooting lanes. Many family members of ATA staff volunteer, too. McAninch’s wife, Janet, has worked in the ATA booth every year except one since 2001. Tina Stratmann, Michelle Zeug’s mother, has volunteered for over decade. Carla King, Mitch’s wife, has volunteered since 2007. Mitch Lewis, Maria’s husband, helps every year; and so does Luann Nelson, John’s wife.

“This year we had over 40 volunteers working in nearly all areas of the Show and every one of them is important to our success,” said McAninch. “They helped keep our staffing costs very low, and in return, they got a few hours to enjoy the show since they all love archery and bowhunting.”

The efficiency has made the Show a fundraising machine. During the past decade, it’s provided nearly $13 million in funds, staff expertise, and resources to state agencies, city and county parks-and-rec departments, archery and bowhunting organizations and other well-vetted groups. Those funds and resources have been used for building archery ranges and archery parks, and operating after-school and community archery and bowhunting programs such as National Archery in the Schools Programs.

The Show also helped fund the creation and implementation of programs like Explore Archery, Explore Bowhunting, Explore Bowfishing and the Retail Growth Initiative.

“By attending the Show, everyone invests in our sports’ futures,” McAninch said. “Today, each Show generates net proceeds of about $2.2 to $2.3 million to help grow archery, bowhunting and the industry itself. And it’s working. Between 2012 and 2014, our sports grew from 18.9 million archers/bowhunters to 21.6 million, a nearly 15 percent increase. Since we began this effort, the number of Americans shooting bows and arrows has increased by nearly three times. Every ATA member should take pride in those numbers.”

What They’re Saying


Jimmy Primos, chief operating officer, Primos Hunting Calls

I’ve been in this business over 30 years and worked every show there is. The ATA Trade Show has become one of the country’s premier, first-class trade shows. If you’re going to be a player in this business, the ATA Show is a must-attend event.

The ATA Show is a smaller-scale version of the SHOT Show. It’s very professional, and it draws all kinds of retailers, from one-man pro shops to big players like Cabela’s, Dick’s, Academy and Bass Pro Shops.

When you exhibit at the ATA Trade Show, you get a great measurement of how your company is doing. At the SHOT Show, you’re just exhibiting. You don’t know how your products are really going over. At the ATA Show, you’re exhibiting and taking orders, so you know how retailers are viewing your products. The ATA Show measures you in dollars and actual orders.

Bruce Hudalla, president, Hudalla Associates

The ATA Show has become this industry’s Super Bowl, its World Series. Everyone wants to attend. It changed the industry. Before the ATA Show, the SHOT Show was the must-attend event. But now our show, the ATA Show, is the industry’s main buying and selling show. It’s where the industry kicks off the new year with its latest products and pricing.

The ATA Show is a huge piece of the marketing for most companies today. It’s their opportunity to market their brands and sell their product. You see so many big, monster booths now with their own meeting rooms. The big investment groups come in and hold major meetings, and some companies bring in all their executives for their big annual meeting. It’s where the industry conducts the year’s biggest business.

Todd Vaaler, director of operations, Gateway Feathers

The Show has boosted our international business with all the foreign retailers flying in for it. They enjoy the Show and like seeing our products firsthand. I would like to visit our distributors in France and elsewhere, but I can see more of them far more cheaply by exhibiting at the ATA Show. And they attend the Show because it’s well-run and offers great access to quality hotels.

Years ago, it was hard to get major retailers to sit down with us and talk business, but they do now. The ATA Show helped us prove ourselves.

Joel Maxfield, Mathews

We’ve had a fantastic show. We’re glad to be back at the ATA Show after a 10-year absence, and it’s been a phenomenal experience. We’ve been really welcomed and well-received. A lot of the manufacturers welcomed us back, too. It was a good move on our part to come back, and we’re happy the ATA welcomed us back into the Show.

The attendance has been great. We write a healthy amount of orders here, but our No. 1 objective here is to show our products and showcase what we have and what’s coming out. I was here with Zebra Bowstrings the past couple of years, but this year the Show seems even bigger with more retailers and exhibitors. At least that’s my sense of it. Things seemed busier than the past two years. The whole atmosphere was very, very positive.

John Hernandez, director of Bowtech and Diamond Archery

We had a phenomenal show. This is Bowtech’s 17th year at the ATA Show, and I’ve been blessed to be part of every one of them. The Show was really great. We introduced a vast lineup in our Bowtech and Diamond brands, and heard massively great feedback from all the dealers. This is always a wonderful show for us.

We’re actually leveraging the ATA’s social media platforms to our advantage too for more exposure. Most of the interviews we’re doing are using the intro, “Here we are at the ATA Show …” That really gets the word out across the industry and to the consumers that the Show is a great platform and enhances their credibility by being here.”

Mike Luper, vice president sales and marketing, Hoyt

The Show had great attendance, our booth was always busy, and we saw lots of folks. Most of our dealers have already seen the new bows and shot them, but we still write a lot of orders at the Show, and we did again this year. Here at the Show, a lot of the writers, media folks and industry folks come over to shoot our bows and learn more about them.

First and foremost, we come here to connect with the dealers directly. It’s really important for us to connect with them, thank them, shake their hands, and look them in the eye. We make sure they know how much we appreciate their business. We achieved our goals. It seemed like we saw more dealers than ever, and we had a lot of fun in the process of doing business with them.

Bill First, director of sales, Limbsaver (Sims Vibration Laboratory)

Everyone here (Limbsaver) agrees this is probably the best show we’ve had the past five years for writing orders. We had quite a bit of booth traffic, with lots of people stopping in the booth and giving us lots of their time. Nobody felt rushed. We’ve been able to show all of our new products, our location was great, access was great, and so it was an awesome show for us. I appreciate everything the ATA does to make the Show run so well for us.

Bonnie Johansen, owner/president, Buck Stop

We had a very successful show. We met with key individuals and made a lot of sales, starting on the first day. We couldn’t have asked for a better start to the Show. We loved the flow of traffic in our booth from dealers, distributors and big box stores. We haven’t had that kind of show in a couple of years. We liked the setup here at the Show. We still like Indy the best, but this was a great show for us.

Riley Arnold, Consumer Sales, Vortex Optics

We’ve been coming to this show for 15 years now, and we had an awesome show this year. The Show floor had a good layout that definitely produced a good flow through our booth. Louisville was a good central location for a lot of dealers. A lot of Western dealers were here, and that’s good for us. And there was also a lot of Midwestern dealers, so we saw a good variety. The ATA does a fabulous job of organizing the Show, and makes it easy for everyone to do business. But it’s also lots of fun; not just for us, but the dealers, too.

Ben Summers, director of operations, T.R.U. Ball

This show has been extremely busy for us, and very well attended. We were able to hit a lot of our goals here. I don’t have our preliminary sales yet but I’d think they were extremely strong; definitely better than last year. I can think of at least three dealers who have never really been to an ATA Show before. This was their first one. They were starting out as dealers so I was able to take them around and show them our entire product line from start to finish. We do a lot of business at this show every year. It’s really cool. We have customers who program their orders out for April, June, July and August while they’re here at the ATA Show.

Sam Burgeson, president, Wildlife Research Center

We had a really good show. We had a good spot on the Show floor and had good traffic throughout. This isn’t a big writing show for our company. It’s more about taking care of business and getting things set up for the year ahead. We do write some orders and create new business, but we’ve been around awhile and we know a lot of the people pretty well, and it’s always important to keep meeting new people and building new relationships. That never ends and the Show is great for that.

Bobby Vargas, marketing liaison, PSE Archery

We’ve had a very busy show the past couple of days, and I hope we didn’t miss anybody, but I feel like we got to see our people and put a lot of bows in their hands, and just meet a lot of new dealers who aren’t already set up with us. We hope they’ll become new retailers for us. Our demo booth was busy the entire time, so we know a lot of people put their hands on our bows. This year didn’t feel as busy for us as some years have, but opening day for us was just crazy.

Beau Chambliss, director of sales, TORQ Off-Road Electrical Vehicles

This was our first time exhibiting at the Show. It went great. We’ve had a really good response. This was a good Show for us to start the year. We’ve had some dealer response as a result of us being here with our booth. We’ve had pretty steady traffic all the time. Some of the interest from dealers has been from the archery side, but establishments that carry more than archery and bowhunting gear are also interested. They tend to be bigger stores.

Gary Cornum, marketing manager, Easton Technical Products

A successful show for us is having the time to get the industry all together in one place, have meetings with our customers and meet customers we normally don’t get to see face to face. For me as a marketing manager, I get to see a lot of members of the media, and that’s important for my work. I can also do some of those meetings before or after Show hours, so it’s a great venue and opportunity for that. It allows us to connect not only with the media, but also other manufacturers and retailers. All that activity creates excitement, helps us fulfill our missions, not just during the Show but also throughout the year.

David Langston, vice president, Wac’Em Archery

This was my second ATA Show with Wac’Em, and it was awesome. We did more in sales this year by noon the first day than we did in all three days a year ago. So it was a beautiful show, a great location, the city of Louisville has been awesome, and we’ve been very impressed with it. We’re still growing. We like being part of the ATA and look forward to meeting all the dealers. We’re bowhunters first and foremost, so we’re as excited as kids in a candy store. We have the passion that meshes well with the Show. We’re so passionate about bowhunting and the Wac’Em broadheads that we bought the company.

Don Davis, president, Forward Tactical (Innovation Zone)

We had a wonderful show. We’re definitely pleased. We love this industry and we hope we can stay in it. We were extremely pleased with the quality of the people who came through here, not only those we could use for certain things, but also those who were interested in our product. We’ve been to a lot of shows where we might not have had the right kind of customers coming through who are interested in your stuff. It takes a lot of effort for them to get to the Show, whether it’s leaving kids, their shop, and other commitments. That’s why we appreciate the caliber of the people coming through here. This is our first time at the ATA Show and in the Innovation Zone. We’re definitely returning here next year. Because of the Show, we might have some things happening that put us on the Show’s main floor with our own booth next year. That’s what we’re hoping for.

Glen Eberle, owner/president, Eberlestock Hunting Packs

The Show had a good vibe this year. Things seemed busy. This is our eighth ATA Show. It’s important for our growth to be here. Most of our market is in the West, but this helps us build awareness for our products in the rest of the country. We’re certainly growing in the whitetail market and with Eastern hunters in general. They’re now more familiar with our product. We’ll be here next year. The ATA Show is a mainstay for us.

Brian Kundtz, co-owner, Guardian Hunting (Innovation Zone)

We got to meet retailers from all over the country; people we just can’t meet on our own. This is our first year at the ATA Show. Absolutely, we’ll be back here next year. It’s been an invaluable show for us. It allows us to meet the key retailers and professionals in this market. Those connections and finding synergies between companies helped us accomplish what we needed. We’ll be looking for a booth on the main Show floor next year because this space was actually a little small for us. The Innovation Zone really paid off for us this year.

Brian VanderGraff, president, Sherpa Hunting (Innovation Zone)

This is our second year of the ATA Show. It was great. The first year we met a number of retailers and big-box retailers that we otherwise never would’ve had a chance to meet. We ended up selling our product to some of those guys this fall. We’re still trying to learn the industry and business, so we’re here to network, learn about the industry, and at the same time we’re able to show our products and find more good contacts that we’ll contact after the Show and try to turn them into customers in 2016. Those are things we never could have done if we weren’t here at the Show.

Next year we’ll move out to the main floor. The Innovation Zone has been a great opportunity for us. It’s kind of like an incubator for new companies like ours. It gives us the opportunity to dip our toe in the water without having to spend more money than we can afford to get started. It helped us grow to where we can now go out on the floor as a main vendor. It’s been a great experience overall.

Randy Phillips, owner, Arizona Rim Country Products, and Archery Headquarters

I’ve been coming to the trade show since its conception when it was still the AMO Show, and this is by far the best traffic I’ve ever seen on the floor. From the opening day, which can sometimes be slow, we started off with customers in our booth right off the get-go. And now it’s 3 o’clock in the afternoon on the last day and I still have customers in my booth, so this is by far the best show I’ve ever had. I don’t know if it’s the Show floor’s layout, whether the weather is finally good, I don’t know if the industry is just ready, but sometimes I don’t ask why, I’m just happy with what comes. I haven’t even heard anyone complain that it’s slow where they are. The crowds seem evenly distributed. I heard some of the crowd shifted when some of the celebrities came in, but I didn’t notice any of that in my area. It seemed steady throughout the day. We do a lot of order-writing at the Show.

Retailers / Dealers / Distributors

Adrian Di Paola, Dragon Flight Archery, Water Valley, Alberta

We found a lot of new products. This was our sixth year at the Show. One of our main reasons for coming to the Show is to find those new products, meet the vendors who we speak with on the phone throughout the year, and build a better relationship with them. We liked the layout of this year’s show. It was very easy to navigate.

Keith & Bonnie Struble, K&B Archery Pro Shop, Mitchell, South Dakota

This show is really important for us because it’s the only show we really go to. January works better for us than most months. We can’t take off at other times of the year. We can see most everything we need at this show because we’re mainly an archery shop.

No matter how many magazines you thumb through and how many brochures you see, you still have to see products in person, pick them up, and take time to talk to people about them. You’re not rushed. You’re here for that purpose alone. You actually get to see the product and study its pros and cons, and whether it will work for you. This lets us shoot all the bows we don’t carry, which is important too for comparisons.

We always come the day before so we’re here for the entire show. We go to the seminars each morning, because they’re really good. We learned more about improving our website. We’re down to the Show’s last few hours, so we’re walking around now placing our final orders. We do a lot of our programmed orders here. We belong to NABA, so that makes a difference. We spend the first day just trying to cover things to see what’s out here, picking up literature, asking questions and taking notes. Now we’re going back, talking to the companies, doing our final meetings, and writing orders. We also bring a lot of the literature home to show our customers. We like to look everything over and talk to the manufacturers when they’re not so swamped with people in their booths. There are some really good deals, but you have to make sure they fit your shop and work for you. This is our 20th year, so we have a pretty good feel for which deals will work for us.

Gary Kinard, All Star Archery, Lewisville, Texas

I’ve been coming to this show since 2002, the year we picked up archery for our store. This is the best place to see what’s new and get a look at how it works and feels and compares. It’s a big show, and for me it’s mostly about gathering information and pricing, and then going back to the shop and writing my orders. I’m a buying-group member, so I’ll go to my buying group show, based on information I’ve gathered here, and have my orders ready to turn in. This is a great business opportunity to prepare for the new year.

Lance Potsma, Top of Utah Archery, Logan, Utah

Six years running that I’ve come to the ATA Show, and I think I get more refined each year in how I do my work here. I like to see as many Show specials before we get here, and I wish more manufacturers would email their offers well in advance of the Show. I sit down after each show and analyze my productivity, and how well I was able to work the show floor. This year was easily the most productive ATA Show that I’ve attended.

Travis Schwartz, Riverside Archery, Riverside, California

This is our first ATA Show. Probably the best thing about it is all the networking you can do here. That’s because everyone is here, not just a few people you already know. It’s really worthwhile to come because you can find good deals just about everywhere you look. You see a lot of new, innovative stuff that’s first to market here at the Show. This is our third day of the Show, and we’re in the final afternoon and we still aren’t close to seeing everything that’s here. We’re still looking around and knocking out the last few things we need to do. We’ll definitely be back.

Jeff Johnston, owner, Jeff’s Performance Archery, Dodgeville, Wisconsin

I think I’ve only missed the Show twice the past 18 years or so. I could still order a lot of inventory without attending, but you get much better deals by going to the Show, seeing the new equipment, and writing your orders at the Show or soon after. I learned the biggest thing was to see the products and put my hands on them. You can see pictures in catalogues and online, but a lot of stuff looks great until you get your hands on the equipment, inspect it, and handle its packaging.

This was a good year at the Show. I liked the Show layout. The floor wasn’t crammed. It was easy to get around and see booths. I like the accommodations at Indy a little better for getting to and from the Show.

Gary Hintz, owner, Bucks and Bulls Archery, Stevens Point, Wisconsin

I found everything I needed during the Show. This was my second ATA Show. I got some good deals there. I joined ARRO while I was there, and got some really good deals. It was worth the trip down.

Gary Rigney, shop manager, Springfield Archery LLC, Springfield, Illinois

I used to go to the ATA Show every year, but I didn’t make it the past three or four years. We joined ARRO last year and went to the ARRO Show beforehand. We probably got most of our better deals at the ARRO and Outtech shows. Attending the ATA Show is worthwhile because you can see all the new products there. We’ll be back next year.

Gary Towell, The Bow Shed, Carlyle, Illinois

I like Louisville and I like attending the Show. I’m a smaller shop, and so I like to see the new products, and see and meet the people I deal with on the phone all the time. This year I wanted to see some of the target bows at the Show because we’re in a big target-archery area. I also wanted to look for some new vendors, and find some new deals on treestands at the Show to avoid shipping charges.

Rick Frame, owner, Frame’s Outdoors, Liberty, Indiana

We’ve been in business 25 years, so we look for products with staying power; something we can put in our store and keep turning over and selling. The Show was impressive. It seemed like the booths were bigger and a little more elaborate this year. The companies are getting larger, and seem to be spending more money on their booths.

Jason Lewis, owner, JNS Sports LLC, Brownsburg, Indiana

My place is a niche business. I outfit target shooters and Olympic-style shooters. I have a lot of bowhunting customers, but I’d say my business is 80-20 in favor of target archery. The Show helps me find new outlets to buy things and gives me a chance to see and touch items I otherwise would only see online. I mostly purchase foreign-made products, and you don’t see reps stopping in with that kind of stuff. It’s a fun show for me because I’m a bowhunter at heart and like seeing all the new equipment. I can then tell my customers that I’ve seen the equipment, touched it and tried it. If I’m impressed, I can refer that stuff to my customers.

Tom Drake, archery sales, Ben’s Great Outdoors, Brown City, Michigan

We go to the ATA Show to do some buying, but we also do the NBS Show for a lot of our orders. We always like to see what’s out there, and we’re always looking for the best deals. It was a good show, but I always liked the shows better when the venue was downtown. We’ll be back next year.

 John Gilbert, owner, Cumberland Sportsman Supply, Burkesville, Kentucky

I got to look at a lot of things, and I picked up some new vendors and a new bow line. This was my first ATA Show, but I’ve been to a lot of other shows over the years, so it was about what I expected. Going to shows is important. I could place all my orders and call them in, but I like to stop, sit down, look at new bows, see the colors, touch everything and pick it up before placing an order. The ATA Show lets me do that. I also liked that it wasn’t a mad house. The floor wasn’t overly crowded. Stretching things out three days probably gives everyone a chance to get in without being rushed and cramped.

Derrick Smith, owner, Allatoona Outdoors & Archery, Woodstock, Georgia

This was our first ATA Show. It was overwhelming. My wife and I stayed two days. We visited vendors and picked up some new stuff for the shop, and my wife was a little star-struck by all the famous people she saw. Now we have a better grasp for how we’ll handle it next year. I’ll plan my route beforehand so I’m more familiar with the vendors’ location before I get there. But I still found some deals by just walking around and looking at things, and just browsing. I know what sells best in my shop and I target those things while I walk around. It’s a big show with so many vendors, so it definitely takes some getting used to. We’ll be more efficient at next year’s Show.

Andy Vinson, co-owner, Southeast Archery, Dothan, Alabama

We’re a four-person partnership, and all four of us were there Tuesday and Wednesday. We like to check out new products, and we try to meet with some of the companies and try to pick up new lines. We’re new, so we won’t know the results of some meetings until sometime later. We wrote a few orders, and we definitely wrote more this year than last year, because that was our first year. We picked up some new lines so we have some stuff we’re excited about carrying this year.

Trade Show Extras

It’s a Wrap! #ATA2016

The ATA Show’s order-writing and high-level meetings start with a commonality, a shared conviction and passion for bows and arrows. Perhaps those views are cheesy and romanticized, but then you read the social posts of attendees –  which are all over Facebook, Twitter and Instagram. You see smiles, interlinked arms and great humor in candid photos and smartphone videos. And that’s when you know everyone here is thinking, “I like being part of this group.”

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Innovation Zone Rewind

The Innovation Zone featured 29 new companies at the 2016 Show. Innovators included Sherpa and its climbing treestand, which transforms into a game cart. There was a quick, secure lock for your trail cameras and treestands made by Guardian Hunting; a scope ring by Forward Tactical that holds a steel shield to protect your crossbow scope from damage and the sun’s glare; and a pocket-sized deer-hauling device from Buck Cuffs.

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Archery Academy Quietly Becomes a Top Show Feature

With dynamic, informative speakers, the Show’s seminar series continues to grow and attract attendees early, before the Show floor opens each morning. Of the 33 seminars, those sessions filling the most seats included George Ryals IV’s “Professional Tuning and Archery Form Technique,” Larry Wise’s “How to Cope with Target Panic/Release-Aid Management Skills,” Nicole Nash’s and Michelle Zeug’s “Grow Your Business and Create Supplementary Income,” and QDMA’s Kip Adams’, “The State of the Whitetail: Trends in Harvest and Management Programs.”

Show Demos and Consults Empower ATA-Member Retailers

The ATA Trade Show is geared toward business and efficiency to maximize time and opportunity for companies attending. It’s considered the industry’s main buying and selling show. Photo: Shane Indrebo

The ATA’s Retail Growth Initiative (RGI), previously called the Retail Archery Academy, offered a Show program to arm retailers with tools to reach young, new customers who don’t always fit the tried-and-true mold. There were three core, profit-building themes featured: How to use your shooting range as a significant revenue source; add value to your programs with instructor certification; and create experiences that reward and engage customers while expanding your customer base.

ATA Trade Show: 20 Years of Growth

The 2016 Show marked the 20th anniversary of the archery and bowhunting industry’s chief business and social event, which annually draws about 9,500 retailing, manufacturing and marketing professionals. Artwork: Ryan Kirby

The 2016 ATA Trade Show hosted 615 exhibitors, who booked a record 229,000 square feet of booth space. In other words, you’d need four NFL football fields, laid goal post to goal post, to accommodate just the Show’s booths, minus the aisles. In fact, if you crammed all those booths on the 4.5-acre flight deck of the USS Harry S. Truman, you’d still need half of a football field for the spillover.

The Show’s roots, however, are more modest.

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2017 in Indianapolis!

The ATA Trade Show returns to Indianapolis in 2017. Show dates are set; mark your calendars for Jan. 10-12! Indianapolis is a favored Show site among ATA members. In a 2014 survey by Responsive Management, ATA retailers ranked Indy as the No. 1 Show site.

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