Trade Show

2019 ATA Trade Show: What to Do, Where to Eat in Louisville

Experience Louisville’s finest while you’re in town for the 2019 ATA Trade Show.
Photo Credit: AmCon Shows.

Author: Cassie Scott

Attending the 2019 ATA Trade Show puts you in Louisville Jan. 10 to 12. You’ll spend most of your time networking, writing orders, scoring deals and solving industry challenges, but if you have some downtime check out these cool places and tasty eats!

The Louisville Mega Cavern is a manmade underground cavern that stretches 17 miles beneath Louisville. It’s one of the largest caverns in the United States, and houses a 50,000-square-foot underground building. Photo Credit: TripSavvy.

Things to Do

1. Visit the Louisville Slugger Museum & Factory on Main Street.

The world’s largest baseball bat marks the entrance to the Louisville Slugger Museum & Factory. It’s an exact-scale replica of the 34-inch Louisville Slugger bat that baseball legend Babe Ruth swung in the 1920s. Since its start in the 1800s, the company has made 100 million wood, aluminum and custom-made bats; and attracted over 3 million people to its museum and factory tours.

2. Explore the Louisville Mega Cavern.

The Louisville Mega Cavern is a manmade underground cavern that stretches 17 miles beneath Louisville. It’s one of the largest caverns in the United States, and houses a 50,000-square-foot underground building. It also includes a ropes course, zip-lines and a first-of-its-kind bike park. Learn about the cavern’s geology, mining and history by taking a guided tram tour.

3. Tour the Muhammad Ali Center.

The $80 million Muhammad Ali Center honors Ali’s life and legacy. Ali was a world-class boxer and humanitarian. Louisville is Ali’s birthplace, and the city honors his life and career with this six-story multicultural center and award-winning museum. The Center inspires visitors by highlighting Ali’s six core principles: respect, giving, confidence, conviction, dedication and spirituality.

The Brown Hotel invented the dish in the 1920s, and it quickly became a Louisville tradition. Over 50 Louisville restaurants now offer versions of The Hot Brown sandwich. It’s a must-eat for visitors. Photo Credit: Pratesi Living.

Things to Eat

1. Treat your taste buds to Benedictine.

Benedictine, a Louisville foodie favorite, is a dip or spread made with cucumbers and cream cheese. Jennie Benedict created this savory spread around the turn of the 20th century. Locals recommend trying it at Le Moo’s, Morris Deli’s, Lotsa Pasta’s, Wiltshire On Market or Stevens & Stevens Deli. You can also buy it at Louisville grocery stores.

2. Grab “The Hot Brown” for lunch or dinner.

The Hot Brown is an open-faced turkey sandwich featuring bacon and a delicate Mornay sauce. The Brown Hotel invented the dish in the 1920s, and it quickly became a Louisville tradition. Over 50 Louisville restaurants now offer versions of The Hot Brown sandwich. It’s a must-eat for visitors. Locals suggest trying the original at The Brown Hotel.

3. Curb your sweet tooth with a Bourbon Ball.

Louisville is known for its bourbon. In fact, the city is bourbon’s birthplace, and 95 percent of the world’s supply is distilled, aged and bottled in Kentucky! The ingredient flavors hundreds of recipes, including the Bourbon Ball. These bourbon-spiked chocolates are available at several chocolatiers, including Muth’s, Art Eatables and Cellar Door Chocolates.

For more information about Louisville attractions, visit the Go To Louisville website, request an Official Visitor’s Guide, or stop by the Louisville Visitor Center when you arrive in town.

Don’t forget to book your hotel room in the ATA block. Booking in this block provides Trade Show discounts, free shuttles to the Show, close proximity to other attendees, and more. Photo Credit: Shannon Rikard.

Secure Your Spot at the Show

You must be an ATA member to register for the 2019 ATA Trade Show, book your hotel room, and enroll in an archery-instructor certification class. Renew your membership or join the ATA. Then register for the Show!

Don’t forget to book your hotel room in the ATA block. Booking in this block provides Trade Show discounts, free shuttles to the Show, close proximity to other attendees, and more. The deadline to book your rooms through the ATA is Dec. 13. Rooming lists are due Nov. 5 to reserve 10 or more rooms.

If you have questions, please contact the ATA Trade Show, business and membership office toll-free at (866) 266-2776, option 1 for assistance.

 

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