Author: Cassie Scott
Is your business’s to-do list never-ending? If you answered yes, it might be time to hire help. It’s important to acknowledge when you should fill those gaps to ensure your business grows and prospers.
Anthony Schmidt, assistant vice president at La Crosse Archery in Wisconsin, often advocates for hiring help. His family’s store has four full-time employees and 11 part-time or seasonal employees.
“It makes sense that as you grow, you have to add staff, but really, adding staff allows you to grow,” Schmidt said. “It’s a double-edged sword.”
Schmidt said shop owners must look in the mirror and determine how and where they need help. Next, write a job description and hire a person with the right skills and personality to complete those tasks.
What if you’re unsure you need to hire help? Let’s review four situations that might indicate you do.
Dirt and clutter might make them overlook what you’re selling, and take their business elsewhere. Impress customers with good merchandising techniques and a well-maintained shop. Photo Credit: Shane Indrebo.
1. Do you work over 40 to 50 hours weekly?
Shop owners juggle many responsibilities, but continuously working long hours is neither healthy nor sustainable, Schmidt said.
“After [working] 60 hours a week, you become less effective as a leader,” Schmidt said. “Pride often gets in the way of a lot of good decision-making. If you’re willing to relinquish a little bit of power, hiring additional help is really beneficial.”
Consider hiring a full- or part-time employee to help run daily operations or administrative tasks. That will free up your schedule so you can focus on long-term business goals, further ensuring your business and marketing plans stay on track.
2. Does your shop need a deep-clean?
Imagine a customer walks into your shop and finds cobwebs, unswept floors, and dust on the shelves and products. Dirt and clutter might make them overlook what you’re selling, and take their business elsewhere. Impress customers with good merchandising techniques and a well-maintained shop.
“Although (dust, clutter and shop maintenance) might not be important to the owner, they’re important to the customer,” Schmidt said. “You have to create a good shopping experience.”
If you can’t make cleaning a priority, delegate those responsibilities.
If you can’t give customers undivided attention, consider hiring a sales representative or certified instructor to fill the gaps and focus on customer needs. Photo Credit: Shane Indrebo.
3. Do your customers often wait for help, lessons or call-backs?
Customers want to be acknowledged. They must know you care about their needs and feel invested in their success. To make your customers a priority, introduce yourself, be kind, establish rapport and show you’re there to help.
If you can’t give customers undivided attention, consider hiring a sales representative or certified instructor to fill the gaps and focus on customer needs. Teach them the art of selling, and then watch your customers’ satisfaction soar.
4. Do you struggle to update and post fresh content on social media?
According to the website Inc., consistently publishing content helps generate leads, boosts brand awareness, engages your audience, establishes authority and credibility, and improves website traffic and search-engine optimization, or SEO.
If you don’t regularly publish fresh content, readers lose interest in your website and your social-media accounts. Consider hiring a part-time college student to manage your online presence. It’s an excellent way to stay relevant and keep customers engaged in your business.
Use the ATA’s Resources!
Although many archery retailers think they can’t justify extra help, Schmidt said the return on investment is huge. He suggests hiring an employee for 10 hours a week to test the need.
If you need help with the hiring process, the ATA’s Retail Growth Initiative provides tools and techniques to help improve your profitability. The program’s free resources help ATA-member retailers navigate the hiring process with customizable job descriptions, interviewing advice and tips for promoting the job. You don’t need to reinvent the wheel. “We’ve used their job descriptions for our archery coaches and part-time staff,” Schmidt said. “We’ve stolen the ATA’s resources with pride.”
The ATA’s effective resources save retailers time and energy, and can boost your confidence throughout the interview process to find the right candidate.
Contact Nicole Nash, ATA’s member-outreach manager, at firstname.lastname@example.org; or Kurt Smith, ATA’s senior manager of retail programs, at email@example.com to request RGI resources or more information.