Grow archery

5 Reasons to Get Instructor-Certified at the 2018 ATA Trade Show

“We offer Level 1 and Level 2 certifications at the Trade Show so ATA members can continue their education and increase their value to their customers,” said Jennifer Mazur, ATA’s director of archery and bowhunting programs.
Photo Credit: Shane Indrebo

Author: Cassie Scott

The sport of archery is growing in popularity. To meet the demand, increase your knowledge and expand your customer base by becoming certified to teach archery. It’s a simple step that leads to more business and higher profits.

Take USA Archery’s Level 1 or Level 2 instructor-certification course at the 2018 Archery Trade Association Trade Showto save time and money, while adding value to your retail shop.

Instructor certification boosts your marketing value, provides your staff valuable skills and knowledge, and connects your store to the Explore Archery and Junior Olympic Archery Development programs to attract and engage new archers.

Jennifer Mazur, ATA’s director of archery and bowhunting programs, works on ATA’s outreach team to grow archery and bowhunting worldwide. To do that, the ATA strives to introduce as many people to these sports as possible. Instructor certification is vital to those efforts.

“Instructor certification helps the average consumer recognize someone’s expertise,” Mazur said. “We offer Level 1 and Level 2 certifications at the Trade Show so ATA members can continue their education and increase their value to their customers. While at the Show, they can take classes, attend seminars, and learn more about ATA benefits at the Member Services Area.”

Mazur said increased knowledge and instructor certification make retailers more productive and profitable. In turn, it strengthens the sports and the industry. Let’s examine five ways instructor-certification training at the 2018 ATA Trade Show benefits you, your store and the entire industry.

For instructor certifications at the ATA Trade Show, the ATA hand-picks and hires elite-level teachers who are vetted by the ATA and USA Archery. This process ensures participants learn information they need to be successful from teachers who know the class’s customized format. Photo Credit: Shane Indrebo

1. It saves time.

Retailers who attend the Show can take the class on site. You don’t need to spend time outside of your shop to get certified. Convenient, right?! Plus, the tailored class (see No. 3) minimizes time away from the Show floor.

2. It saves money.

As an ATA-member benefit, your costs to take the class are largely covered by the ATA. The ATA pays for the space, equipment and instructors. It also reduces overhead and provides select course materials for free. USA Archery’s Level 1 classes at the ATA Trade Show cost $30, while its Level 2 classes cost $40. That’s over a $200 value for $70!

3. The class is tailored to ATA-member retailers.

The ATA respects and recognizes that ATA-member retailers already know lots about archery. That’s why the ATA partnered with USA Archery to offer instructor-certification courses tailored to retailers who enroll at the Show.

4. The teachers are top-notch.

ATA hand-picks and hires elite-level teachers who are vetted by the ATA and USA Archery. This process ensures participants learn information they need to be successful from teachers who know the class’s customized format.

5. Instructor certification adds value and helps attract and engage new customers, which is just one of many reasons to become certified. Validity is another good reason.

“Most of our ATA-member retailers are fully capable of teaching archery,” Mazur said. “I know that, but many customers might not. USA Archery certification tells everyone you’re capable and qualified to teach. It’s a validation that’s important to attract and engage new archers.”

Another important aspect of USA Archery’s instructor certification: It’s recognized by the Archery Shooters Association and the National Field Archery Association, meaning both organizations allow certified instructors to offer and teach their programs and classes. This reciprocity creates even more opportunities for shop owners and their programming.

For the first time in ATA Trade Show history, a Level 2 instructor-certification course will be offered on the Show’s final day, giving Level 1 instructors the chance to complete their Level 2 certification on the same trip. Photo Credit: Shane Indrebo

New for the 2018 Show

In past years, the Level 2 course was only offered the day before the Show. Because the tailored course lasts four hours, this option freed retailers to spend all their time on the Show floor.

However, many retailers requested ATA offer the Level 2 course after the Level 1 course so they could get certified in both levels at one Show. Wish granted! For the first time in the Show’s history, a Level 2 course will be offered on the Show’s final day.

Mazur wants retailers to understand the sacrifice, however: “We often hear there isn’t enough time to do everything on the Show floor. Although this option lets retailers get their Level 1 and Level 2 certifications at one Show, they must give up six full hours on the Show floor to complete the classes.”

If retailers can’t make that commitment, they can still use their Level 1 certification to their business’s benefit. Mazur notes there’s nothing wrong with waiting to take the Level 2 course the next year.

“Getting Level 1 certification at the 2018 Show gives you the knowledge to teach beginner programs,” Mazur said. “You’ll learn how to hold classes and turn your business into a profit center without losing much time on the Show floor.”

USA Archery requires Level 1 as a prerequisite to the Level 2 course. Read about both classes here.

Sign up for certifications at the Show.

Level 1 instructor certification:

  • Thursday, Jan. 11, 10 a.m. and 1 p.m.
  • Friday, Jan. 12, 10 a.m. and 1 p.m.

Level 2 instructor certification:

  • Wednesday, Jan. 10, 8 a.m. and 1 p.m.
  • Saturday, Jan. 13, 9 a.m.

These tailored classes are offered only at the ATA Trade Show, and are capped at 30 participants. Don’t wait. Register right away.

Enrollment for Level 1 and Level 2 instructor-certification courses at the 2018 ATA Trade Show opens July 10. Mark your calendar, and contact ATA’s business and membership office – (866) 266-2776 or (507) 233-8130 – to register.

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