Business

A Business Masterclass for Archery Retailers? Yes, Please!

Be sure to take advantage of RGI’s free services and educational materials which are available to all ATA members.
Photo Credit: Shannon Rikard

Author: Jackie Holbrook

The Archery Trade Association wants to help you maximize profits by working with you to identify problems areas in your business. Check out ATA’s Retail Growth Initiative in the Member Services Area at the 2018 ATA Trade Show. “Retail Growth Initiative started out as a way for retailers to make more money with their archery range,” said Kurt Smith, ATA’s senior manager of retail programs. “We’re trying to grow the program to really be comprehensive so, that includes not just the archery range side of business, but also just developing resources for better business practices overall.”

At the 2018 ATA Trade Show, Smith is encouraging archery and bowhunting retailers to take advantage of RGI’s free services and educational materials available to all ATA members. “A lot of the retailers don’t have time sometimes because they have limited staff so, we can take on some of that burden,” Smith said.

RGI provides the tools and techniques businesses need to help improve profitability at archery shops but it’s not a one-size-fits-all program. “Everything that we have doesn’t work for every shop,” said Smith. The first step to finding a real solution is having an open dialogue with business owners. Smith and other RGI representatives are in the MSA at the Show ready to help ATA members. “The big thing is we just want to hear what they need from ATA,” said Smith. “This is a great chance for us just to listen.”

RGI is growing and adapting with ATA’s members. The program works to provide innovative solutions to new problems as the archery and bowhunting industries evolve. Photo Credit: Shannon Rikard.

Based on what information shop owners share, Smith says he can work to find solutions to their unique problems. As more businesses share information through RGI, it can be used to identify and look at problem areas across the industry, which can lead to ATA working toward industry-wide solutions.

Sometimes it takes an outsider looking in, to determine how to successfully move forward. Some of RGI’s more general suggestions for improving business include capitalizing on the business’s strengths, taking a hands-on approach and figuring out ways to be profitable year-round. More specific suggestions may include updating old websites and contact information, and purchasing software packages to streamline store operations. Smith says RGI is all about identifying individual problems and coming up with solutions, and the help doesn’t stop after the Show ends. “If they have specific things that they want help with we can have that conversation and then we leave here and we can kind of develop a plan to start taking those steps,” said Smith.

RGI is growing and adapting with ATA’s members. The program works to provide innovative solutions to new problems as the archery and bowhunting industries evolve. By sharing problems and solutions through RGI, Smith says other retailers can learn from their peers. “We want to hear some ideas of what our members needs are so that we can keep adapting.”

Just a few minutes of conversation could lead to increased profits. Visit the MSA at the 2018 Trade Show to speak with RGI representatives to learn if you are utilizing your ATA membership and discover how you can maximize your profits. To speak with someone after the Show, contact Kurt Smith at (717) 578-0736 or, email kurtsmith@archerytrade.org.

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