A Business Masterclass for Archery Retailers? Yes, Please!

Based on what information shop owners share, Smith says he can work to find solutions to their unique problems. As more businesses share information through RGI, it can be used to identify and look at problem areas across the industry, which can lead to ATA working toward industry-wide solutions.

Sometimes it takes an outsider looking in, to determine how to successfully move forward. Some of RGI’s more general suggestions for improving business include capitalizing on the business’s strengths, taking a hands-on approach and figuring out ways to be profitable year-round. More specific suggestions may include updating old websites and contact information, and purchasing software packages to streamline store operations. Smith says RGI is all about identifying individual problems and coming up with solutions, and the help doesn’t stop after the Show ends. “If they have specific things that they want help with we can have that conversation and then we leave here and we can kind of develop a plan to start taking those steps,” said Smith.

RGI is growing and adapting with ATA’s members. The program works to provide innovative solutions to new problems as the archery and bowhunting industries evolve. By sharing problems and solutions through RGI, Smith says other retailers can learn from their peers. “We want to hear some ideas of what our members needs are so that we can keep adapting.”

Just a few minutes of conversation could lead to increased profits. Visit the MSA at the 2018 Trade Show to speak with RGI representatives to learn if you are utilizing your ATA membership and discover how you can maximize your profits. To speak with someone after the Show, contact Kurt Smith at (717) 578-0736 or, email kurtsmith@archerytrade.org.