Industry

Are You an ATA Member? Update Your Mailing Info! Here’s Why.

Become an ATA member or renew your membership today to ensure you don’t miss any announcements regarding the ATA Trade Show, archery and bowhunting’s largest trade show worldwide.
Photo Credit: Shane Indrebo

Author: Cassie Scott

What’s the best way to stay up to date with Archery Trade Association news and information? Get on the list, that’s how. Without receiving ATA emails, members risk missing critical announcements that could affect their ability to attend or participate in key events.

It’d be tragic to overlook the ATA’s Trade Show registration deadline, wouldn’t it? Avoid that nightmare and stay in the know with ATA’s exclusive (and protected) mailing list.

We spoke with Wendy Lang, ATA’s membership manager; and Katelyn Rutland, ATA’s senior public-relations manager, for intel on ATA’s mailing list. Let’s review what we learned.


As an ATA member, you gain access to the official Show Guide and Membership Directory. That access helps you network, communicate and make the most of your experiences in the industry and at the ATA Trade Show. Photo Credit: Shane Indrebo

 4 Reasons You Should Get On the List

1. The mailing list is a quick, easy way for the ATA to inform its members about programs, services and benefits year-round.

2. Based on a member’s role in the industry and their business, the ATA emails only those who will find the information relevant.

3. The ATA’s membership and mailing list is available only to its staff and active members. That means you gain exclusive access to the entire archery and bowhunting community when you join the ATA. That access helps you network, communicate and make the most of your experiences in the industry and at the ATA Trade Show.

4. We don’t sell the list. Ever. The ATA vigorously protects its membership list, so you don’t receive spam or emails from second- or third-party sources.


Update your contact information in the ATA’s members-only portal to ensure you receive important Trade Show announcements, including post cards and emails with important Show deadlines. Photo Credit: ATA

Types of Mail You’ll Receive

The ATA uses the U.S. Postal Service throughout the year to send membership packets, post cards and other mailings. The ATA also sends important emails, like the ones described below.

Newsletters: The ATA newsletter is sent monthly. These comprehensive emails include industry updates and blog posts (known as Jay’s Blog) from your president/CEO, important announcements regarding membership and the Trade Show, and industry news and business best-practices articles from ArcheryTrade.org. The newsletter also highlights key dates regarding membership and Trade Show deadlines, and industry-related events and meetings.

Press Releases: These emails provide important information about industry legislation, ATA initiatives, and advancements/milestones in ATA programs and partnerships. Press releases help members identify opportunities and resources the ATA provides to help grow your business and boost archery and bowhunting participation.

Member Notices: These emails are important reminders requiring action by the member. Examples include membership renewals, important federal excise tax information, Board of Directors election information, and participation information for ATA programs and member services.

Trade Show Notices: These emails require action by members as they prepare for the ATA Trade Show. Examples include calls to recruit Trade Show Academy Seminar speakers, alerts to prepare for booth selection and Show registration, links to book hotel rooms, invitations to register for instructor certifications, and other Show opportunities. The notices also remind you about how to maximize your time at the Show.


The ATA Show Guide and Membership Directory is the official directory to archery and bowhunting industry companies. It is distributed each year at the ATA Trade Show, and is available to verified ATA members upon request. Photo Credit: Shane Indrebo

How to Obtain the Membership Directory

The mailing list of ATA members (Membership Directory) is only available to ATA members. It is a convenient spreadsheet that contains valuable contact information for networking and capitalizing on business opportunities.

All ATA staff and members can view the Show Guide and Membership Directory through the member login portal at ArcheryTrade.org. Those wanting to download the list must sign a confidentiality agreement and be verified by ATA staff to ensure they’re an authorized source and have official ATA-member credentials. This process ensures the list’s privacy and protects everyone on it.

How to Opt-in or Ensure You’re on the List

Gaining access to all that information, and more, is easy, provided you’re an ATA member. All ATA members are automatically added to the ATA mailing list. Likewise, they’re removed when their membership expires. Members who renew stay on the list.

If you’re already a member and want to ensure you receive ATA information, updates, resources and other valuable content, confirm or update your contact information in the member login portal on the ATA website.

If you verified your information but aren’t receiving emails, check your spam folder and note the ATA as a recognized sender in your contact list. This can be done under the “settings” tab of your email provider.

Lastly, make sure you’re subscribed to receive ATA emails. If you previously unsubscribed, log in to the members-only site, and opt-in using the form linked under “Subscribe to Receive Important Emails.” If you’re the primary contact for your organization, or your email address represents a general organization address (ex. info@_____.org), please indicate that on the form. You can also customize your mailing preferences based on your membership type.

If you have questions or prefer to opt out of the ATA’s mailing list, contact Wendy Lang, ATA’s membership manager, at (507) 233-8134 or wendylang@archerytrade.org.

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