Author: Teresa Johnson
Teresa Williams, the Vice President of Operations for 3Rivers Archery, was elected to the Board of Directors following an unprecedented tie in votes, and a run-off election against Jimmy Primos of Primos Hunting Calls. Williams has worked in the traditional archery multi-channel retail industry for over 15 years, and is responsible for the overall health of 3Rivers Archery, managing circulation, database marketing and analytics. In campaigning for the Board seat, she counted MAP violations, conservation and recruiting new generations of archers and bowhunters as critical issues.
“I’m excited to represent 3Rivers Archery in such an esteemed role in the archery community and humbly welcome the opportunity,” Williams said. “Archery has been my passion in life for the last 16 years, both professionally and personally, so I’m eager to help the industry empower future opportunities and protect our lifestyle.”
Teresa Williams, the Vice President of Operations for 3Rivers Archery, was elected to the Board of Directors following an unprecedented tie in votes and a run-off election. “Archery has been my passion in life for the last 16 years, both professionally and personally, so I’m eager to help the industry empower future opportunities and protect our lifestyle,” Williams said.
Ben Summers, chair of the ATA Board of Directors and Vice President of T.R.U. Ball/AXCEL, commented on the diversity Williams brings to the ATA Board: “I’m very excited to work with one of the giants in recurve and traditional archery. Teresa’s election gives the ATA Board an even broader spectrum of archery expertise and brings us back to our roots as an organization by promoting the purest form of archery.”
Rob Kaufhold, president of Lancaster Archery Supply, Inc., has been re-elected to his Board of Directors seat, and has served on the ATA Board of Directors since 2014. Lancaster Archery Supply is one of the world’s largest distributors of quality archery equipment. Kaufhold himself is a lifelong bowhunter and target archer, and has been a competitive standout in the sport.
In running for re-election, Kaufhold noted that the downward trend in bowhunting participation is a critical issue facing the ATA and the industry, and that initiatives to utilize Federal Excise Tax revenues are important to the promotion of bowhunting and increasing participation. Kaufhold also indicated that successful wildlife conservation efforts will be key to the industry’s success.
“I’m grateful for the opportunity to continue working with the leadership, staff and Board of the ATA over the next four years,” Kaufhold said. “Our industry has seen unprecedented changes and challenges over the past few years. I look forward to helping the ATA and our industry capitalize on opportunities to grow our sport.”
Rob Kaufhold, president of Lancaster Archery Supply, Inc., was re-elected to his Board of Directors seat, and has served on the ATA Board of Directors since 2014. “Our industry has seen unprecedented changes and challenges over the past few years," Kaufhold said. "I look forward to helping the ATA and our industry capitalize on opportunities to grow our sport.”
Precision Shooting Equipment (PSE), an industry mainstay and bow manufacturer, has also been re-elected to the Board of Directors, with Blake Shelby representing the company. Shelby, PSE’s vice president of sales and marketing, has worked for over 30 years in the outdoor industry in various marketing and communications roles, and has served on the ATA’s Board of Directors since 2013. Shelby also chairs the organization’s Archery 360/Bowhunting 360 Committee.
“I’m honored to be re-elected by the ATA’s members to serve on its Board of Directors. Given the challenges we face in growing bowhunting, we need to improve. We have to not only continue to take advantage of our current growth opportunities, but work hard to develop new solutions; solutions to challenges we simply didn’t face 5 years ago. It is the only way to ensure the sustainability of our industry and the sport we love. I look forward to meeting these challenges on behalf of the ATA membership.”
In running for election, Shelby cited the growth of bowhunting and recreational archery as key issues facing the industry, specifically identifying an increase in archery ranges as important. Shelby also noted that retail environments are rapidly changing, and the need to support retailers is critical.
Blake Shelby, Vice President of Sales and Marketing for Precision Shooting Equipment (PSE), was re-elected to the ATA Board of Directors, and has served on the ATA's Board since 2013. "Given the challenges we face in growing bowhunting, we need to improve," Shelby said. "We have to not only continue to take advantage of our current growth opportunities, but work hard to develop new solutions; solutions to challenges we simply didn’t face 5 years ago."
“The re-election of Rob Kaufhold of Lancaster Archery and Blake Shelby of PSE Archery ensures that the ATA Board will continue to be filled with the best names in the archery business,” Summers commented. “Rob Kaufhold serves on the Board of USA Archery and is an excellent liaison between our two organizations. His experience and dedication to tournament archery is unmatched. Blake Shelby brings strengths in bowhunting and marketing that are unmatched. He is in regular contact with the best hunters and TV personalities in our business and understands marketing in today’s digital age. I often look around the room at an ATA Board meeting and am in awe at the talent and experience in the room. If we were to bill the time of each Board member for each hour that we ask of them over the course of the year, the invoice would be in the tens to hundreds of thousands of dollars.”
All three Board members will bring important knowledge and diversity of experience to the ATA Board, stated Jay McAninch, ATA president and CEO. “I’m looking forward to working with 3Rivers Archery and Teresa and believe she will bring some fresh ideas from the traditional sector of our industry to the Board. We also congratulate Rob and Blake and look for them to continue their efforts to grow archery and protect bowhunting. From an industry perspective, our Board elections continue to be highly competitive, with 13 companies vying for a seat at the table this year. In a member-driven trade association, engaged and active companies are of paramount importance, and we will continue to take advantage of people’s willingness to serve.”
The ATA Board of Directors will meet next in April. Learn more about the ATA Board of Directors and its member companies here.