Author: ATA Staff
The Archery Trade Association is excited to announce a new member-services benefit: the Archery Equipment Development Program. This program helps ATA-member manufacturers meet specific equipment demands for youth, group and women’s instruction.
The program assists manufacturers by field-testing products designed for these audiences, and helps put the equipment into the hands of archery educators for their unbiased evaluations. After completing the tests, the ATA provides product feedback that helps manufacturers improve their designs to meet these groups’ needs.
The Archery Equipment Development Program assists manufacturers by field-testing products designed for youth, group and women’s instruction, and helps put the equipment into the hands of archery educators for their unbiased evaluations. Photo Credit: ATA
How does it work?
Participating ATA-member manufacturers submit their qualified products for field-testing through the program. ATA-vetted field testers come from our many partners, including parks-and-recreation groups, summer-camp programs, and businesses modeled on the ATA’s Archery Academy program. In other words, this program puts archery equipment in the target audience’s hands.
After field-testing, evaluations are compiled through ATA-designed surveys, with ATA outreach staff interpreting the results. Participating ATA-member manufacturers have access to the surveys, and receive a confidential summary with feedback and quotes for use when marketing their products.
The Archery Equipment Development Program allows the ATA to educate retailers and archery practitioners about equipment that’s ideal for their many programs and classes. Photo Credit: ATA
What happens next?
All equipment recommended by ATA-vetted field testers will be showcased at the ATA Trade Show, and promoted to our retailers and practitioners for youths, groups, rentals and women’s instruction.
“The Archery Equipment Development Program is a great opportunity for manufacturers to have their products field-tested in various educational settings by their intended target audience,” said Jennifer Mazur, ATA’s director of archery and bowhunting programs. “This program also allows us to educate retailers and archery practitioners about equipment they otherwise might not know existed.”
For more information about the Archery Equipment Development Program, contact Jennifer Mazur, ATA’s director of archery and bowhunting programs.