Business

ATA ePRO Helps Maximize Your Archery Range for Lessons and Programs

ATA ePRO helps bring your business up a notch with online bookings for classes, lessons, range time and more.
Photo Credit: istock

Author: Cassie Scott

Can customers sign up online to shoot at your range or attend a class? If not, you’re losing valuable customers who shop primarily online. It turns out that’s over half the population.

About 51 percent of Americans prefer to shop online, reported Big Commerce, a technology company that develops e-commerce software for businesses.

More specifically, 67 percent of Millennials and 56 percent of Gen Xers prefer to shop online rather than in-store. Big Commerce also found 43 percent of online shoppers have purchased while in bed and 20 percent of American online shoppers made purchases from the bathroom or while in the car.

People love shopping online because it’s easy, convenient and possible almost anywhere, anytime. If you aren’t selling your services online, you’re missing out on potential customers and their business.

Upgrade your range and shop offerings to the digital age with ATA ePRO, a software program designed for archery retailers by archery retailers to help make pro shops more productive and profitable. ATA ePRO helps bring your business up a notch with online bookings for classes, lessons, range time and more.

Maximize Range Efficiencies

 

Sell range time in multiple ways to maximize your profits and attract a broad customer base. Photo Credit: Shane Indrebo.

ATA ePRO helps turn your archery range into a profit center. Sell range time in multiple ways to maximize your profits and attract a broad customer base. Charge by the minute, hour, day, month or year to capitalize on range time income.

The software system also allows you to charge different rates for different times in the day, helping attract people during slow times. The intuitive kiosk is an optional add-on item that helps move customers in and out of the range quickly, which increases your productivity and customer satisfaction.

Allow Online Bookings for Classes and Events

ATA ePRO has a suite of online tools that allow you to sell classes, leagues and events online automatically. The system is designed to integrate seamlessly with your pro shop and website, providing customers easy access to your services.

Explain your pricing and payment options online for lessons, archery classes and archery/bowhunting leagues, and ATA ePRO will do the rest. The software can process auto-payments by credit cards, tell customers when to show up and send reminders so they don’t forget. An online system keeps you off the phone and focused on in-store sales and service. It’s also available to customers 24/7, unlike your regular business hours.

Let ATA ePRO Help You

Get ATA ePRO and give customers the option to shop and buy online. You’ll extend your reach and likely increase your business.

Buy and Save at the 2018 ATA Trade Show

Every member-retailer who meets with a designated expert in the digital marketing field will be entered to win one of two iPad Pros. Visit the Member Services Area at the Show, Jan. 11–13, to learn more. Photo Credit: Shane Indrebo.

The ATA is offering multiple deals at the 2018 ATA Trade Show to help retailers get the services they need at an affordable price. Take advantage of two separate member services – ATA ePRO and ATA’s Web Development service – to maximize your savings!

Work with website experts to create a well-designed, professional website valued at $5,950 for only $1,500. That’s a savings of 75 percent! Purchase ATA ePRO along with Web Development at the Show to save $3,000 and increase your website’s potential.

Plus, every member-retailer who meets with a designated expert in the digital marketing field will be entered to win one of two iPad Pros. Visit the Member Services Area at the Show, Jan. 11–13, to learn more.

Web Development:  

Normal Price: $2,250

Discount: $750

Member Cost @ TS: $1,500

Member Discount: 33%

Website Valued at $5,950

Overall Savings: 75%

 

Existing ATA ePRO member:

Price: $2,250

Discount: $1,125

Member Cost @ TS: $1,125

Member Discount: 50%

 

Dual Deal: 

ePRO & Web Development:

Price: $5,250

Discount: $3,000

Member Cost @ TS: $2,250

Member Discount: 57%

 

 

For more information about ATA ePRO, contact Kurt Smith, ATA’s senior manager of retail programs, at (717) 578-0736, or kurtsmith@archerytrade.org. Or, contact Dan Riley, ATA ePRO service technician, at (480) 664-2096, ext. 2010, or dan@orgmyrange.com.

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