“The most frequent concerns I hear from our member-retailers is that they’re too short-staffed to service their customers, and that they know they aren’t taking full advantage of profit-drivers like shooting lanes,” said Jay McAninch, ATA president/CEO. “ATA ePRO is one of the most exciting developments I’ve seen, in that it’s proven technology that maximizes your employees’ time, letting you serve more customers more efficiently, and turning those efficiencies – and your range space – into increased profits.”
Phillips explained the genesis of ATA ePRO: “This suite of software tools is unique to the archery industry, and was developed through 27 years of running a retail pro shop and 19 years of serving on the ATA Board of Directors with some of the greatest minds in the industry. We also looked at other successful industries for best practices in marketing techniques and standard business practices. This is much more than an archery pro shop in a box. Its advanced marketing techniques and organizing tools will put you light years ahead of the competition.”
Ben Summers, chair of the ATA Board of Directors, agrees that ATA ePRO is a vital tool for retailers: “I’m confident that ATA ePRO software will help our member-retailers meet the demands of business in the digital age. This software simplifies inventory, speeds up reordering, organizes bow repairs, and makes ranges profitable! The ATA Board and our revitalized Retail Council have been searching for multiple ways to help our retailer members be more efficient and effective. ATA ePRO will be the key to their success!”
The ATA ePRO system runs on all mobile devices, including cell phones. This lets customers use their mobile device to easily schedule lane time and check-outs, eliminating cash-register lines. Business owners can access their ATA ePRO information in real time from any mobile device wherever they are, and also track employee performance on sales and repairs. Finally, ePRO helps retailers market to customers based on their buying and shooting patterns, offering valuable opportunities to further increase profits.
Ready to learn more about how ATA ePRO can help your business succeed? Visit the Member Services Area at the upcoming ATA Trade Show, Jan. 10-12, 2017, in Indianapolis (Exhibit Hall F). Contact Nicole Nash at nicolenash@archerytrade.org with any questions about connecting with ATA ePRO at the Trade Show.
For general questions about ATA ePRO, contact Kurt Smith.
