Conservation

ATA Joins Outdoor Recreation Industry Roundtable to Ensure Archery’s Future

Jay McAninch (far right), ATA president/CEO, represents the ATA on the Outdoor Recreation Industry Roundtable, a coalition of America’s leading outdoor recreation trade associations.
Photo Credit: ORIR

Author: Teresa Johnson

Jay McAninch of the Archery Trade Association has been spending lots of time on Capitol Hill the past few weeks, working with the new Congress and Trump administration on behalf of bowhunting and archery.

You might read that and ask, “How does that sell bows?” As the ATA’s president/CEO, McAninch’s legislative advocacy plays a major role in growing archery and bowhunting’s long-term sustainability. After all, the more bow-shooting opportunities people enjoy, the more bows and archery gear the industry will sell across the United States.

To further boost those opportunities, the ATA joined the new Outdoor Recreation Industry Roundtable, a coalition of America’s leading outdoor recreation trade associations. ORIR representatives joined forces this year to promote policy and legislative reforms that help grow outdoor recreation’s substantial economy. How substantial? The many business sectors in the outdoor recreation industry combine to generate $646 billion annually in economic activity and provide roughly 6.1 million jobs. Thanks to the ATA’s involvement in ORIR’s efforts, archery and bowhunting have a seat at that table in the nation’s capital.

“Our industry’s sustainability is critical to its survival,” McAninch said. “It’s not just important for us to sell bows and arrows today, next week and this year. It’s urgent that we guarantee long-term access for archery and bowhunting. As more people try shooting bows and arrows, the sport grows and our industry’s economy expands. We must ensure that bowhunting and archery join boating, fishing, camping, hiking, snow sports, recreational vehicles and other outdoor sports in promoting our members’ interests, while also ensuring access to recreational opportunities for future participants.”

As the ATA’s president/CEO, Jay McAninch’s legislative advocacy plays a major role in growing archery and bowhunting’s long-term sustainability.

ORIR members collectively generate considerable financial impacts. They produce the United States’ eight largest recreation trade shows, and annually contribute $40 billion in duties, sales taxes and federal-excise taxes. Those gatherings include the ATA Trade Show, archery and bowhunting’s largest business-to-business event, held each January. ORIR-member organizations pool their resources to achieve these goals:

  1. Ensure the federal government recognizes the outdoor recreation economy’s primary drivers nationwide.
  2. Foster federal collaboration that enables the outdoor recreation economy to reach its full potential.
  3. Remove barriers that prevent private investments on public lands and waters.
  4. Change the mindset of federal agencies so they give priority to recreational access and high-quality visitor experiences.

Access to federal lands will continue to be a high priority because it’s a vital issue for bowhunters and archers. Federal lands cover 30 percent of the nation, and provide opportunities for awe-inspiring experiences. Unfortunately, dated infrastructure, limited access and poor customer service hamper that recreational potential. Fewer Americans are embracing lifestyles rich in outdoor recreation on federal lands, but strategies that expand, update and sustain infrastructure and access could dramatically increase archery and bowhunting opportunities.

Outdoor Recreation Industry Roundtable representatives joined forces this year to promote policy and legislative reforms that help grow outdoor recreation’s substantial economy.

As part of the ORIR, the ATA joins several key trade associations in addressing issues that affect access to outdoor recreation. These groups include:

  • American Horse Council
  • American Recreation Coalition
  • American Sportfishing Association
  • Archery Trade Association
  • BoatU.S.
  • International Snowmobile Manufacturers Association
  • Marine Retailers Association of America
  • Motorcycle Industry Council
  • National Marine Manufacturers Association
  • National Shooting Sports Foundation
  • Outdoor Industry Association
  • Recreation Vehicle Dealers Association
  • Recreation Vehicle Industry Association
  • Recreational Off-Highway Vehicle Association
  • SnowSports Industries America
  • Specialty Equipment Market Association
  • Specialty Vehicle Institute of America
  • Sports & Fitness Industry Association

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