Author: Teresa Johnson
If Minimum Advertised Pricing concerns your business – and it should – the Archery Trade Association offers resources to help ATA members comply with MAP guidelines.
ATA staff are compiling manufacturers’ MAP policies and posting them in the Members-Only area of the ATA website. This MAP Resources Library helps retailers learn which manufacturers have MAP policies, and helps retailers to understand and comply with them. Several policies are already posted, and the ATA will add more as manufacturers provide them.
If you’re a manufacturer and need help monitoring how well retailers adhere to your MAP policy, the ATA can help you, too. MAP policies are only effective if they’re enforced, but monitoring and enforcing them can be challenging. To help, ATA has secured special discounts with firms that monitor and enforce MAP policies. These discounts are available only to ATA-member manufacturers.
The ATA has asked all ATA-member manufacturers to provide their policies so they can be included in the MAP Resource Library. If your company has a MAP policy, or if you have questions, contact Wendy Lang, ATA membership manager, at firstname.lastname@example.org. To capitalize on these ATA-member benefits, join the Archery Trade Association today.