Industry

ATA Manufacturers Fight Counterfeiters

This video is just the beginning of the industry's war on counterfeiters.
Photo Credit: Shane Indrebo

Author: Cassie Scott

“Protect the sport you love. Shoot only originals.”

That simple message, created by T.R.U. Ball Archery and featured in a short video, addresses a complex issue: counterfeiting.

Counterfeit products plague nearly every industry in the world. From toys and clothing to pharmaceuticals and designer purses, brand-name manufacturers are faced with fakes. Therefore, it’s no surprise that forgeries have also hurt the archery and bowhunting industry. Our industry has documented counterfeit bows, arrows, broadheads, sights, rests, you name it.

That’s why the Archery Trade Association recently launched the industry’s anti-counterfeiting initiative, which accomplishes two things:

  1. Manufacturers caught counterfeiting archery products will be banished from the Archery Trade Association and denied access to the annual ATA Trade Show.
  2. All ATA-member manufacturers will soon start placing the ATA logo on their products so consumers can easily identify them as originals. Nonmember manufacturers that use the logo can expect swift, strong legal action from the ATA to protect the logo’s integrity.

ATA members expressed support for the ATA’s counterfeiting policy as they became familiar with it in recent weeks. They’ve sent the ATA thankful emails, supportive posts on social media, and creative videos. Photo Credit: Shane Indrebo.

The policy was approved by the ATA Board of Directors at its July meeting. The Board acted to minimize damage done by counterfeit products, including lost income for manufacturers and decreased funding for conservation efforts from reduced federal excise taxes paid on legitimate archery equipment. Counterfeit products also jeopardize the safety of anyone using them.

ATA members expressed support for the ATA’s counterfeiting policy as they became familiar with it in recent weeks. They’ve sent the ATA thankful emails, supportive posts on social media, and creative videos like the one mentioned earlier and described below.

T.R.U. Ball Archery’s 1-minute, 34-second video showcases popular archers expressing their devotion to genuine products, and endorsing the video’s theme: “Protect the sport you love. Shoot only originals.”

The video’s powerful message urges the archery community to be aware of counterfeit products and not trust them. If you love archery and want to support the sport and stay safe, use only original name-brand products.

Manufacturers’ concerns and support for the new ATA policy are just the beginning of the industry’s war on counterfeiters. As ATA president/CEO Jay McAninch said in a previous article, “We’ll never eliminate counterfeiting, but we can reduce blatant acts of counterfeiting and drive it far underground.”

ATA members must be vigilant and provide evidence of counterfeiting to ATA staff. If you find evidence of counterfeiting — whether physical products or online advertising that makes unauthorized use of industry photos or descriptions —contact Wendy Lang, ATA membership manager, at wendylang@archerytrade.org. Lang can also be reached at (507) 233-8134, or toll-free at (866) 266-2776, ext. 103.

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