Author: Cassie Scott
Do you have questions about exhibiting at the 2019 ATA Trade Show? We’ve got your answers.
When and where is the 2019 ATA Trade Show?
The 2019 Show will be held at the Kentucky Exposition Center in Louisville, Jan. 10 to 12, Thursday through Saturday.
How many people attend the ATA Trade Show?
The Show’s average attendance is 9,500, which includes over 3,000 retail members. View attendance numbers from previous shows here.
Must I be an ATA member to exhibit at the Show?
Yes. The ATA strictly enforces a members-only policy for Show exhibitors and attendees. Further, the ATA Trade Show is closed to the public to ensure industry retailers, manufacturers and other professionals can focus on business. ATA staff strive to ensure each name badge belongs to an ATA member or people employed by ATA-member companies. The ATA’s verification process ensures all attendees earned the right to be there.
ATA staff strive to ensure each name badge belongs to an ATA member or people employed by ATA-member companies. The ATA’s verification process ensures all attendees earned the right to be there. Photo Credit: Shannon Rikard.
How much is an ATA membership?
The membership price for a basic manufacturer, i.e., a company new to the industry, is $110. Basic manufacturers must exhibit in the Innovation Zone, described below. Companies can be basic-manufacturer members for three years, but then must renew as a regular manufacturer.
Regular manufacturer and distributor membership dues are $2.25 per square foot of booth space purchased at the 2018 ATA Trade Show. New exhibitors, or those who didn’t exhibit at the 2018 Show, can base their dues on booth space purchased for the 2019 Show. For example, dues for an exhibitor booth measuring 10 feet by 10 feet (100 square feet) is $225. Media or supporting membership dues cost $250. Note: Those are the membership dues rates only. Exhibitors pay additional costs for booth space, explained below. Further, manufacturer suppliers aren’t eligible to exhibit, but can still attend the Show after buying a membership.
How do I apply to become an ATA member?
To join the ATA and exhibit at the Show, download and complete the ATA’s standard membership application. Retailers complete the ATA’s retail membership application. You must also provide verification documents specified in the membership application. Please submit all necessary documents and information with your application.
All booth selections are made by phone with an ATA representative. Exhibitors with seven or more preference points are placed on a call schedule with a specific date and time. Photo Credit: Shane Indrebo.
How do I reserve a booth?
Booth selection for the 2019 ATA Trade Show is based on preference points, and begins in April. View the selection-process timeline here. All booth selections are made by phone with an ATA representative. Exhibitors with seven or more preference points are placed on a call schedule with a specific date and time. An ATA representative will then call to help select and reserve booth space. Companies new to the Show can select a booth after all companies with preference points make their selections.
What does booth space cost?
Booth space for a regular manufacturer or distributor costs $20 per square foot, meaning a 10-by-10-foot booth costs $2,000. Booth space for media and supporting members costs $22 per square foot, meaning a 10-by-10 booth costs $2,200. Corner booths cost an additional $225 per corner. That is, if the booth has corners in two or more aisles, it pays extra for each corner. Please note: The ATA Trade Show does not offer quantity-based price breaks on booth space. Whether you buy a 10-by-10-foot booth or a 50-by-50-foot booth, you pay $20 per square foot.
When are booth payments due?
Exhibitors pay a 20 percent deposit when reserving their booths. Full payments are due Sept. 1, 2018.
Exhibitors cannot simply rent a shooting lane. Booth space must be reserved before renting a shooting lane. Shooting lanes cost $1,500 each. Photo Credit: Shane Indrebo.
Can I rent a shooting lane? How much does it cost?
Companies must reserve a 10-by-10-foot booth or larger to be eligible to rent a shooting lane. Exhibitors cannot simply rent a shooting lane. Booth space must be reserved before renting a shooting lane. Shooting lanes cost $1,500 each.
What’s the Innovation Zone? Can I exhibit there?
The Innovation Zone is reserved for new, innovative companies and entrepreneurs. The Innovation Zone provides fledgling manufacturers a high-profile place to display their products on or near the ATA Trade Show floor. Only basic manufacturers can exhibit in the Innovation Zone. Innovation Zone space costs $1,000. Exhibitors are assigned 8-by-6-foot space, with a 6-foot skirted table, two chairs and draped perimeter.
I have more questions. Who do I contact?
For help or more information, contact the ATA membership office at (866) 266-2776.