ATA Retail Council Elects New Members

The ATA's Retail Council strives to represent archery retailers no matter their size, location or business platform.
Photo Credit: Shane Indrebo

Author: Teresa Johnson

The Archery Trade Association’s Retail Council has recently elected new members. The Council meets monthly to discuss pressing issues that ATA member-retailers are facing.

The Council strives to represent archery retailers no matter their size, location or business platform. Therefore, the Council’s membership includes online retailers, single-proprietor stores, “multi-channel” giants Cabela’s and Bass Pro Shops, and the industry’s top buying groups: the National Archery Buyers Association and the Archery Range and Retailers Organization.

The newest members of the Council are Gary Kinard, of All Star Archery (Texas); Wayne Piersol, of Archery Only (California); Marty Stubstad, of Archery Headquarters (Minnesota); Laura Rosenthal, of LaCrosse Archery (Wisconsin); TJ Hofhines of Dead-On Archery (Idaho); and David Wilkins, of Wyvern Creations (New Hampshire). All new members were voted in by members of the current Council.

Council members are qualified to serve by virtue of their ATA Retail Memberships, and are chosen for their willingness to be engaged participants in the activities of the Council. The election is expected to give the Council more diverse representation and input from new perspectives. Council members are diverse in both business model and geographic location, with representatives from California to New Hampshire, and several states in between.

The ATA Retail Council wants member retailers to chime in with ideas on what works at their stores and what doesn’t. That way, they can better serve and meet their needs. Photo Credit: Shane Indrebo.

If you’re an ATA retail member and hoping to make your voice heard, there’s great news: the Council is still looking to hear from other retailers.

“Even if they don’t want to serve as official members, they can still participate in phone calls and meetings,” explains Kurt Smith, ATA’s senior manager of retail programs. “We currently need representation from the Mid-Atlantic and Southeast regions, and would love to hear from retailers in those areas.”

The Council is currently led by Council Chair Mark Copeland, general manager of Jay’s Sporting Goods in Michigan. Copeland also serves on the ATA Board’s Executive Committee. Copeland is joined by Vice Chair Randy Phillips, owner of Archery Headquarters in Arizona, and Council members Ryan Shutts of Cabela’s and Darren Hogan of Bass Pro Shops. Ben Summers of T.R.U. Ball/AXCEL, and Chair of the ATA Board of Directors, serves as the Board Liaison to the Retail Council, while Jay Scholes of Outtech serves as the Sales Rep Liaison.

To learn more about the ATA Retail Council, contact Kurt Smith at (866) 266-2776, ext. 117; or

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