The 2018 ATA Trade Show takes place Jan. 11 to 13 in Indianapolis. With 9,500 attendees, 650 exhibitors and 239,000 square feet of booth space, the member-driven event promotes commerce within the archery and bowhunting industry.
“The size and success of the Show have a direct impact on funding for the ATA to develop, promote and distribute archery and bowhunting programs and initiatives nationwide, and in some cases, world-wide,” Lewis said.
Hundreds of exhibitors pay for space at the Show each year to showcase their latest and greatest products in one massive room for everyone to see and test. The Show also helps manufacturers get their products into shops and stores across the country. Other benefits of exhibiting at the Show include selling product directly to retailers while building the product’s credibility and strengthening the company’s brand.
“The ATA works extremely hard to produce a successful, dynamic show while controlling its operating expenses,” Lewis said. “That ensures we put maximum dollars back into the industry. In fact, 69 percent of the revenue generated by the 2016 ATA Trade Show went toward industry and membership programs.”
By ranking as one of the nation’s top 100 trade shows based on paid exhibitor space, the ATA Trade Show proves its value to exhibitors and their businesses. Shop owners also recognize that value. They can order new inventory at the Show, and return home with newfound product knowledge to share with their customers.
Even though it generates big buzz in the bowhunting and archery world, the Show is restricted to ATA members. By remaining closed to the public, the Show lets members focus on networking, writing orders and conducting business. If you can’t attend, you can follow the 2018 ATA Trade Show (@ATATradeShow) on Facebook, Twitter and Instagram; and reading in-depth articles from the Show at Archery360.com and Bowhunting360.com.