Trade Show

ATA Trade Show: Helping ATA Members Focus on Business – and Grow Bowhunting

ATA staff work hard to ensure everyone attending the ATA Trade Show is an ATA member or someone working with an ATA-member company. The Show’s verification process ensures all badge-wearing attendees earned the right to be there.
Photo Credit: Shane Indrebo

Author: Cassie Scott

Imagine you have three days to scour nearly 532,000 square feet of exhibit space and conduct uninterrupted business with like-minded, archery-loving professionals. Sounds like a dream, right?

Well, it is. Each year the Archery Trade Association hosts the ATA Trade Show for that purpose. But to keep that dream a reality, attendees must comply with the Show’s business-first rules.

The Show has many rules, but none more important than this:

Don’t order extra ATA Show badges or share them with people who have no business attending the Show.

The ATA Trade Show is a members-only event for archery and bowhunting manufacturers, retailers and other industry professionals. It is closed to the public so attendees can focus on business. Photo Credit: Shane Indrebo

The ATA Trade Show is closed to the public. Yes, many people want to attend, but the Show remains exclusive to ATA members. It’s a members-only event for archery and bowhunting manufacturers, retailers and other industry professionals. The public is kept out so attendees can focus on business

ATA staff work hard to ensure each badge belongs to an ATA member or someone working with an ATA-member company. The Show’s verification process ensures all badge-wearing attendees earned the right to be there.

To reduce tag-alongs, the ATA Board of Directors established criteria to determine how many badges companies can receive:

  • Retailers are allowed up to six badges, and no more.
  • Exhibitors with 100 to 1,000 square feet of booth space receive four badges for each 100 square feet of space. Exhibitors with larger booths receive an extra badge for each additional 100 square feet.

Such restrictions create a business-to-business event that guarantees the Show floor isn’t cluttered with people filling space and wasting time.

Each year the Archery Trade Association hosts the ATA Trade Show to help its members conduct uninterrupted business with like-minded, archery-loving professionals. But to keep that dream a reality, attendees must comply with the Show’s business-first rules. Photo Credit: Shane Indrebo

“Our goal is to provide a Show with the platform and tools for ATA members to conduct business in a three-day window,” said Becky Lux, ATA’s senior Trade Show manager. “We close the event to the public and monitor Show badges to protect the Show’s value and validity so ATA members can focus on business.”

Those rules help attendees focus on networking, industry growth and transactions. Even so, offenders still slip in, often under false pretenses. Exhibitors and retailers lend badges to friends or family members who should not be on the Show floor. In doing so, both parties risk fines and ejection from the Show. Please police yourselves and fellow attendees. Follow the rules, and stop sharing extra or unused Show badges.

“We’re doing our part, and we ask you to do yours,” Lux said.

Anyone wearing a counterfeit badge or a badge belonging to another ATA member will be removed from the ATA Trade Show. ATA members who share their badge will lose it. Photo Credit: Shane Indrebo

The 2018 ATA Trade Show is Jan. 11-13 in Indianapolis at the Indiana Convention Center.

Registration for the 2018 Show opened June 14. Attendees and exhibitors can log into their ATA-member account to register for the Show.

To become an ATA member or renew your membership, click here.

Need help registering? Contact the ATA Trade Show, business and membership office toll-free at (866) 266-2776.

Please note:

  • Anyone wearing a counterfeit badge or a badge belonging to another ATA member will be removed from the Show. ATA members who share their badge will lose it.
  • False certification as exhibitors’ representatives, sharing an exhibitor’s badge, or any other method used to get unauthorized people onto the exhibit floor are subject to a $200 penalty per badge and ejection from the Show.

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