Trade Show

ATA Trade Show How-To: I’m in Indianapolis! Now What?

Nearly 10,000 attendees are expected Jan. 10-12 in Indianapolis for the annual ATA Trade Show, the archery industry’s largest and most inclusive show.
Photo Credit: ATA

Author: Cassie Scott

The annual ATA Trade Show features three days of non-stop bowhunting and archery excitement. Dealers, distributors and manufacturers come together to connect and write orders for the industry’s latest and greatest outdoor gear, including bows, arrows, optics, cutlery, apparel, targets, accessories and more. With so many products to see – and so much space to cover – it’s important to have a game plan before you hit the Show floor.

Whether you’re a first-timer or an ATA Show veteran, consider these ideas for making your three days productive.

The 2017 ATA Trade Show features over 620 exhibitors and 230,000 square feet of booth space. Make the most of your time at the Show by mapping out your go-to booths and must-see products in advance. Photo Credit: ATA

1. Book Your Hotel and Check-In

If you haven’t booked your room already, realize that all reservation requests, changes and cancellations needed to be made through the Visit Indy Housing Bureau before Jan. 1. You now must work directly with the hotel. Click here for contact information for hotels in the ATA block. When you arrive, check-in should be straight-forward.

2. View Airport Shuttles and Bus Schedules

Most hotels connect to the Indiana Convention Center by skywalk. Complimentary shuttle service to/from the Indiana Convention Center is available at the Embassy Suites and Hilton Indianapolis hotels on Show days and setup days. For more information about hotels and transportation, click here. For public transportation schedules, view the Show’s Visit Indy microsite.

3. Register Online or at the Show

The ATA Trade Show is a members-only event and is closed to the public. If you’re already a member, online registration is open through Jan. 12, the Show’s final day. If you’re not a member and want to attend the Show, bring your completed membership application and required verification to the Show’s main registration desk. The ATA reserves the right to approve or deny membership based on verification you provide. Once your membership is approved, you can register for Show badges.

 4. Use Your Express Pass to Obtain Your Show Badge

If you pre-registered for the 2017 ATA Trade Show, you were emailed an Express Pass with a barcode. Print out the barcode or download it to your phone. To obtain your Show badge, lanyard and badge holder visit one of the three Express Pass kiosks: 1) Wabash-West Lobby, outside rooms 121 and 122; 2) intersection of Wabash and Crossroads Lobby; or 3) outside Exhibit Hall I in the Hoosier Lobby. Your badge gives you access to the Show floor, seminars and more. Watch the one-minute video above for Express Pass uses and procedures.

5. Get the 2017 ATA Trade Show Mobile App

The ATA Trade Show app is packed with features that maximize your time at the Show. Download the app and use the “locate me” feature to pinpoint your location and map a route from one booth to the next. The app also sends you event alerts, lets you browse products, helps you plan your schedule, and more!

The Member Services Area at the ATA Trade Show highlights the many ATA-member programs that boost your business by growing and promoting archery and bowhunting. Learn more about ATA ePRO, Explore Bowhunting, Explore Bowfishing and more in Exhibit Hall F. Photo Credit: ATA

6. Explore the Member Services Area

Start your Show experience in the Member Services Area in Exhibit Hall F. View the Show map here. The area highlights the many ATA-member programs that boost your business by growing and promoting archery and bowhunting nationwide, including the Retail Growth Initiative, which features the latest profit-building ideas. The RGI area lets you participate in classes, demonstrations and small-group tours to learn about your ATA-member benefits and services. Be sure to ask about ATA ePRO, the first and only software program designed specifically for archery retailers. Arrive early! The first 100 qualified retailers to sign up for ATA ePRO at the Show receive the software at half-price, and the first year of service FREE!

Don’t miss these 2017 ATA Trade Show events, either!

7. Explore Indianapolis in Your Free Time

If your schedule permits, check out these 10 must-see sights in Indianapolis, and explore Visit Indy’s microsite, which is designed especially for 2017 ATA Trade Show attendees.

Visit the 2017 ATA Trade Show webpage for news, information and more!

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