Author: Cassie Scott
The Archery Trade Association has added three new categories – government agencies, non-profit organizations and archery range operators – to its membership base to ensure all representatives from the archery and bowhunting industry have a voice.
“As a membership association, we are constantly analyzing how we meet the needs of our members and our industry,” said Maria Lewis, ATA’s senior director of Trade Show and membership. “As new needs emerge, it is important that our membership categories recognize the different business entities and functions correctly so the collaboration between these companies can be optimized.”
Ben Summers, chairman of the ATA Board of Directors, agrees. “The ATA is always looking for ways to unite the industry,” he said. “We are very excited about our new membership categories. Archery ranges teach beginners all about conservation and life in the great outdoors, and our government and non-profit members have partnered with us for years to ensure bowhunting continues for centuries to come. We’ve had amazing relationships with these partners, and I’m proud they’ll be represented in our membership roles.”
The addition of these membership categories shows the ATA supports, respects and recognizes the value of these groups, and hopes to work more collaboratively with them in the future, said Dan Forster, ATA’s director of government relations.
Lewis said having appropriate membership classifications gives other members and consumers a better understanding of their role in the industry. Here’s an overview of these groups, and why they’re important to the archery and bowhunting industry.
Government officials collaborate with the ATA on research, programs, customer engagement efforts, and legislative and policy advancements centered around the archery industry. Photo Credit: John Hafner.
Government agencies, like state fish and wildlife agencies, often partner with the ATA to promote conservation, and the growth of archery and bowhunting. Government officials collaborate with the ATA on research, programs, customer engagement efforts, and legislative and policy advancements centered around the archery industry.
The work of many government agencies is specialized and powerful, which is what makes them an important ally to the ATA. These memberships are granted to agencies that support, promote, and manage educational programs in archery, hunting, bowhunting, shooting, and outdoor recreation.
Like government agencies, numerous non-profit organizations work to promote the growth of archery and bowhunting. However, they operate much differently. Many non-profit organizations have a goal and mission that centers around hunting, conservation and shooting sports. Their staff is dedicated to the recruitment, retention and reactivation of archery participants.
These new ATA memberships are granted to organizations that have a goal and mission that align with those of the ATA. They may also be granted to organizations that have a working relationship with the ATA.
Archery Range Operators
Many of these businesses focus on providing adequate coaching and instruction through classes and lessons to engage participants in a fun and exciting way. Photo Credit: everythingarchery memphis.
Archery ranges are popping up nationwide to take advantage of the growth of recreational archery participants. Numerous retail outlets have also diversified their business models to include archery range operations that attract recreational archery shooters. Many of these businesses provide coaching and instruction through classes and lessons to engage participants in an exciting way. Archery ranges compete with karate dojos, gymnastics clubs and dance studios to give young people a sport they can enjoy for life.
Archery ranges are essential to the growth of archery, which is why they join retailers, archery pro shops and multi-channel retailers like Cabela’s and Bass Pro Shops as retail members of the ATA. Much like the other ATA-member retailers, archery ranges are listed in the store locator on the Archery 360 and Bowhunting 360 websites. Customers use that locator to find a nearby archery shop.
These memberships are granted to businesses that operate retail programs designed for archery shooting. Owners are eligible to serve on the ATA Retail Council, and on the ATA Board of Directors if elected as an officer of the Retail Council.
Each membership category plays an important role in the overall success of the archery and bowhunting community.
The ATA recognizes the dedication and commitment of government agencies, non-profit organizations and archery range operators; these new membership categories support and acknowledge their work. In addition, the ATA can help grow their impact.
“By allowing these entities to become ATA members, we can share information on our industry, provide opportunities for growth, and unify recruitment and engagement efforts at a national level,” said Emily Beach, ATA’s senior director of outreach and education.
To learn more or join the ATA, please contact the ATA’s business and membership office at (866) 266-2776.