Trade Show

#ATA2017 is All About Your Profits. Here Are 8 Ways to Score.

Photo Credit: Shane Indrebo

Author: Cassie Scott

Increasing your shop’s profits should be your 2017 resolution. Do these eight things at the 2017 ATA Trade Show right now to maximize your shop’s revenue in the future.

1. Use and Abuse the Big Buck Tags Coupon Book

Take advantage of savings and product giveaways at the Show with the Big Buck Tags Coupon Book. Collect your coupon book at the Pick-Up Hut located next to Main Registration (in the Hoosier Lobby) using the voucher printed out with your Show badge. With 140 coupons, Big Buck Tags can save you and your shop over $5,000.


ATA members who register and attend the 2017 Show receive a $150 Visa card to offset the cost of the trip. Photo Credit: Shane Indrebo

2. Spend Every Cent of your Visa Gift Card

Register, attend and save! It’s that simple. ATA members who register and attend the 2017 Show receive a $150 Visa card to offset the cost of the trip. Use it to help cover food, gas, hotel and other expenses. Your Visa card voucher will print out with your badge. Bring the voucher to the Pick-Up Hut near Main Registration to receive your Visa card.

3. Inquire About ATA’s New ePRO Software

It’s the first and only software package designed for archery retailers by archery retailers. ATA ePRO will help your pro shop become more productive and profitable. Its features help you improve customer service, track work orders, integrate all shop operations, increase profits from your archery range and more! Visit the ATA ePRO booth in the Member Service Area to sign up for ATA ePRO. The first 100 qualified retailers to sign up will receive the software at half price, and the first year of service FREE!


All seminar sessions are held each morning of the Show from 7:15 a.m. to 8:15 a.m. in rooms 130-139. Photo Credit: Shane Indrebo

4. Attend a Seminar Every Day of the Show

Increase and improve your knowledge as a business man, or woman, and attend our seminars on a wide variety topics, 33 to be exact. Many of them are designed specifically to help you line your pockets. See our money-making seminar topics here and view the complete list of seminars here. All seminar sessions are held each morning of the Show from 7:15 a.m. to 8:15 a.m. in rooms 130-139.

5. Check Out the Innovation Zone

With 36 young, innovative companies and entrepreneurs manning the Innovation Zone, you are sure to find the industry’s latest and greatest products your customers will love. The ATA’s Innovation Zone was created in 2010 for folks not yet ready to invest in a Trade Show booth, but eager to display their products near the ATA Trade Show Floor. The 2017 “Zone” is at full capacity, and teaming with new gadgets and gear. Stop by the Innovation Zone, in Exhibit Halls I and J, to see what all the hype is about. Preview eight of the products here.


Conveniently located in Exhibit Hall F, the Member Service Area is your ticket to increased profits. Photo Credit: Shane Indrebo

6. Visit the Member Services Area

Conveniently located in Exhibit Hall F, the Member Service Area is your ticket to increased profits. Not only is ATA’s new ePRO software available there, but so is the Retail Growth Initiative ProgramFree Website Consultations by FootSetps Marketing and numerous programs like Explore Archery, Explore Bowhunting and Explore Bowfishing which all work to boost business by growing and promoting archery and bowhunting nationwide.

7. Browse the Featured Products Showcase Area

Centrally located in Exhibit Hall F of the Show Floor, the Featured Products Showcase area was designed to help retailers narrow their focus on products their customers will buy. With no salespeople or exhibitors around, it’s a relaxed environment where attendees can mix leisure with business. Wander through about 840 feet of table top space covered with cool products to pique your curiosity. You decide which products deserve inspections, sniff tests and booth follow-ups. Featured Products is open for viewing 8:30 a.m. to 6 p.m. on Tuesday and Wednesday, and 8:30 p.m. to 4 p.m. Thursday.


All 653 exhibitors bring something special to the table. Don’t miss out by walking too quickly and skipping booths. Photo Credit: Shane Indrebo

8. Plot an Efficient Route to Visit All High-Priority Exhibitors

All 653 exhibitors bring something special to the table. Don’t miss out by walking too quickly and skipping booths. Take your time on the Show floor, engage with every exhibitor and mingle with other attendees. After all, the ATA Trade Show is an open space for networking, business and fun.

Use this list to get down to business and enjoy yourself at the same time! Hit the Show Floor running, but not literally, that’s dangerous. And, feel free to explore Indianapolis in your free time. You’re here, you might as well make the most of your visit! Check out our list of 10 must-see sights!

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