Author: Jackie Holbrook
Do you have a product that deserves special attention at the 2019 ATA Trade Show, Jan. 10 to 12 in Louisville? Consider displaying the product in the Featured Products Showcase, a product preview area.
The Featured Products Showcase is a centrally-located area of the show floor. Retailers and media members frequent the Showcase to “shop” the featured products. This shopping experience is exciting and relaxing for buyers who can stroll through the aisles like customers, checking out what’s new to the market.
The Featured Products Showcase receives a lot of attention on social media and in press coverage of the Show. Products are displayed with a tent card featuring the product and manufacturer’s name and booth number. To further educate attendees about the products, manufacturers can also leave pamphlets, business cards and information sheets. This area gives retailers the opportunity to browse through the products in a casual setting, and choose to follow up with certain manufacturers.
Gain exposure with the help of the ATA. Photo Credit: ATA
The Featured Products Showcase gives your company double the exposure and helps build brand and product awareness. Placing a product in this area will drive buyers to your booth. Any exhibitor can purchase this sponsorship opportunity. Prices range from $35 to $135 per space.
The Featured Products Showcase is different from the Innovation Zone, which is a tabletop display area of new manufacturers or those new to the industry. Only fledgling manufacturers can exhibit in the Innovation Zone. Any manufacturer, whether exhibiting in the Innovation Zone or a regular booth, can purchase space in the Featured Products Showcase.
A limited number of spots are available in the Featured Products Showcase, and they fill up every year. The deadline to register is Dec. 12. Don’t wait, reserve your spot today. Log in through the Exhibitor Service Center and click “purchase a sponsorship.”
You may also contact Becky Lux, ATA’s senior manager of Trade Show, to secure your spot at firstname.lastname@example.org or 866-266-2776 ext. 102.