Trade Show

ATA’s Kelly Kelly Participates in Meeting Planners Seminar

The breakout session’s panel discussion focused on several topics, ranging from communications tools to trends and improved vendor communications. Kelly Kelly and her fellow speakers emphasized the importance of pre-event communications, focusing on request-for-proposal processes, event security needs, and contract negotiations with hotels and conference centers.

Author: Teresa Johnson

Lanyon – the leading provider of software solutions for corporate events, meetings and travel programs – recently invited the ATA’s Kelly Kelly to participate in “Lanyon Live,” its two-day top-level event in Dallas.

This meeting allows leaders and decision-makers from the travel, special-events and hotel industries to network, learn from industry experts, and focus on best practices.

Besides inviting the Archery Trade Association (ATA) to attend, Lanyon Live’s coordinators asked Kelly Kelly, the ATA’s executive assistant, to participate in a panel discussion called “Keeping in Touch: How to Effectively Communicate With Meeting Planners.” Kelly is known in the archery industry as an efficient, hard-working organizational powerhouse.

Lanyon Live attendees included hotel-sales executives, destination-marketing executives, global-events directors, and others who play key roles in the events, meetings and travel industries. Lanyon Live provided learning opportunities for participants while encouraging them to share their challenges and success stories.

The breakout session’s panel discussion focused on several topics, ranging from communications tools to trends and improved vendor communications. Kelly and her fellow speakers emphasized the importance of pre-event communications, focusing on request-for-proposal processes, event security needs, and contract negotiations with hotels and conference centers.

As the ATA tackles the challenges of its rapidly expanding ATA Trade Show and other meetings that conduct the industry’s business, its staff members must handle increasingly complex responsibilities. Those tasks include contract negotiations, and effective communications with ATA members to ensure they understand and meet everyone’s membership needs.

Jay McAninch, ATA president/CEO, says Kelly exemplifies those skills. “It’s an honor to see one of our ATA staff members invited to take part in Lanyon Live, given their reputation in the meetings and events industry,” McAninch said. “Kelly has been with us 16 years, and she serves our membership with great pride and attention to detail. Her contract negotiations and communications skills, particularly with hotels and hospitality around our Trade Show, have been invaluable to our members. She has managed all of our meetings for years. Every person who attends knows how well she handles every aspect so everyone enjoys the event. All of our Board members throughout the years can attest to her unmatched hospitality skills.”

Kelly said the panel discussion was lively and interactive, and she learned something from each speaker. “We learned a lot about the software used for booking rooms for our members at city-wide events like the ATA Trade Show,” she said. “I felt honored to participate in the panel . It speaks to the strong relationships we’ve built with cities and hotel properties that host our Show. It was exciting to share our knowledge and experience with other attendees.”

For more on Lanyon Live, visit https://www.lanyon.com/lanyonlive/.

Share This Story