Online
ATA’s outreach team has a prominent online presence. They constantly provide information for ArcheryTrade.org articles. They also create hundreds of free online resources, such as PDFs, videos, handouts and more, for ATA members to access. For example, you can download the ATA’s Archery Park Guide or Archery Safety Brochure, or watch training videos about how to implement ATA’s Explore Bowhunting curriculum in your shop.
The ATA even has a podcast. Kurt Smith, ATA’s director of industry relations, hosts the ATA’s Beyond the Bow podcast, which features peer-to-peer communications on best practices for the archery industry. Smith goes out into the archery community to interview ATA members and partner-organization representatives. The podcast helps broadcast ideas, thoughts and relevant information to ATA members nationwide.
The free podcast is available online at www.beyondthebow.libsyn.com, and it’s accessible by tablet, computer or mobile device. “Beyond the Bow” is also available on Spotify, Stitcher, Podbean and Apple Podcasts. New episodes are available at the start of each month.
Although the ATA can’t be everywhere, staff members try to attend as many events as possible. They’re approachable, so don’t be shy if you see them! Sharing ideas and discussing information with the team can only make the industry stronger.
Not planning to attend an event? You can still contact ATA’s outreach team by phone or email. View the staff directory here.
Contact Jennifer Mazur if you have questions about ATA’s outreach and education efforts. Also, watch for Part 4 of this series, which discusses how you can interact with ATA’s outreach team at the 2019 ATA Trade Show in Louisville, Jan. 10 to 12.