Author:
Cassie Scott
Bowfishing tournaments are popping up nationwide, inspiring people to get outdoors and try another exciting archery sport. By getting involved in these events, archery retailers can attract new customers and help grow their business. Consider the following ideas to support bowfishing tournaments while boosting your bottom line.
You can use business’s Facebook pages to market the event to generate interest in the event and show customers you support bowfishing. Photo Credit: Cajun Bowfishing.
1. Promote
Promote tournaments on your website and social-media channels. Matt Schillinger, a public-relations specialist for AMS Bowfishing, recommends using your business’s Facebook page to market the event to generate interest in the event and show customers you support bowfishing. “It’s also a great way to build working relationships with other companies in the industry,” Schillinger said.
2. Exhibit
Talk to the tournament director about setting up a booth at the event to sell products, provide service and promote your business. Manufacturers can also provide service or product support on bows, reels and arrows.
Volunteering shows you’re committed to helping others, which encourages the community to support your business. Photo Credit: Cajun Bowfishing.
3. Volunteer
Volunteering is a great way to get involved. You can help weigh fish, register participants or hand out prizes. If you have a bowfishing boat, you could escort young shooters. Volunteering shows you’re committed to helping others, which encourages the community to support your business.
4. Sponsorships
Sponsorships are powerful marketing tools that help maximize your business’s influence and visibility. By sponsoring events you’ll get recognized, which increases traffic and sales at your shop, and shows your support for the industry.
Donations can be a great way to give back to your community. Photo Credit: Cajun Bowfishing.
5. Donate
Donating products to tournaments for use as prizes is a great way to showcase your products and promote your business. Donations also build brand awareness, boost your business’s reputation, and help give back to your community.
6. Participate
What if you don’t want to miss the bowfishing action? You can compete in the tournament and represent your brand or business. Wear your company hat and T-shirt, and use the products you sell or make. Mark Land, the technical support manager and director of bowfishing promotions for FeraDyne Outdoors, often competes while representing his company. He said participating lets him demonstrate new products and engage in friendly competition.
7. Attend
If nothing else, attend the event to talk to participants and their families. Don’t forget to wear your company-branded clothing! Your presence shows you care about bowfishing. You can also help with tasks as needed.
Final Thoughts
No matter how you participate, you can help make bowfishing tournaments succeed while growing your business.
Visit the websites for AMS Bowfishing or the Bowfishing Association of America to find bowfishing tournaments in your area. You can also google “bowfishing tournaments” to find events, bowfishing forums and related social-media pages.