Author: Patrick Durkin
In what is now an ATA Trade Show annual tradition, archery dealers overran Bowtech and its sister companies’ booths Tuesday when the Show opened at 8:30 a.m. in the Kentucky Exposition Center.
The crowd, estimated at more than 500, packed the Bowtech booth, No. 3025, and spilled into surrounding aisles. The dealers packed in to see the company debut nine bows from its Bowtech, Diamond, Excalibur and Stryker brands. This is the sixth straight year Bowtech opened the ATA Trade Show with its new-bow introductions and giveaways to lucky retailers.
TV host and company spokesman Jim Burnsworth served as the event’s host, along with help from Eva Shockey of the Outdoor Channel and “Wild TV.”
Eva Shockey helped introduce the latest bows from Bowtech, Diamond, Excalibur and Stryker at the ATA Trade Show on Tuesday morning.
Bowtech unveiled its 2016 flagship bow, the BT-X, which features 10 micro settings for precise, simplified tuning and PowerShift technology. The 28-inch version delivers speeds of 333 fps and the 31-inch model delivers 350 fps. Excalibur, meanwhile, unveiled its Matrix Bulldog 400, which unleashes arrows at 400 fps.
The company also targeted new archers and recreational shooters with Diamond’s Prism compound bow, which features 5- to 55-pound draw weights, and 18- to 30-inch draw lengths. The bows are available in neon green, orange, blue, purple, back and gold. Further, Bowtech’s Eva Shockey Signature bow is now available in Mossy Oak Break-Up Country.