Matt's Blog

CEO Blog: Your Opportunity to Lead

Time spent on our Board is time invested in the growth of our industry.
Photo Credit: ATA

Author: Matt Kormann

As we enter the holiday season, like many of you, I’m focused on gratitude. I’m reminded how thankful I am for archery and bowhunting. I’ve learned more from these sports than most of my professional development efforts. Many of my closest friends came from our participation in the archery community. I’m grateful to those who came before me for building the ATA into what it has become. I’m thankful to the Board for placing faith in me and our staff to serve this industry into the future.

As you gather with those who are most important to you and are reminded of the blessings in your life, I hope you’re thankful for our industry. If you are, I hope you’ll consider giving back by serving in some capacity. So, here’s the ask: isn’t this a good time to seek nomination for the ATA’s Board of Directors?

Hear me out.

What’s in it for me?


You’re giving your business a seat at the table. Everything the ATA does – from addressing complex issues like MAP and counterfeiting, to growing bowhunting –  happens with the approval of our Board. Photo Credit: Shannon Rikard/ATA.

We’re a unique team of 21. There are no other industry trade organizations representing both manufacturers and retailers under one roof. That allows us to more quickly and effectively serve our members.

As I’ve spoken at length with each member of our team, one consistent message continues to emerge. All of us are here because we believe we can have a positive impact on the industry we love. That’s why I’m here. It’s also the primary reason for Board service. So, what’s in it for you? Investing in the future of your business, because time spent on our Board is time invested in the growth of our industry.

You’re giving your business a seat at the table. Everything the ATA does – from addressing complex issues like MAP and counterfeiting, to growing bowhunting –  happens with the approval of our Board.

How will I find the time to serve?


Outside of meetings, the expectation is engagement with materials sent via email for your review, occasional voting on critical items or committee recommendations, and networking with our industry. Photo Credit: Shane Indrebo.

Commitment to a Board seat is not a personal one, it’s an organizational seat. Those elected to serve have earned a seat for their company. It’s not uncommon to have more than one individual represent a member over the course of the four-year term. This diversity in opinion, personality and participation ensures new views are always present in the boardroom.

My commitment to our Executive Committee has been to create as efficient an experience as possible. We’ll meet for a few hours during #ATA2018, for a full working day in April and another day or two in June or July. Outside of meetings, the expectation is engagement with materials sent via email for your review, occasional voting on critical items or committee recommendations, and networking with our industry. A few hours a month, at most, is all the ATA asks beyond our scheduled Board meetings.

How can I participate?


If a member isn’t ready to make that kind of commitment, they can always vote instead. This allows your voice to be heard without giving direct engagement all the time. Since 2013, only an average of 15 percent of eligible members have voted in our annual election process. That number is way too low, so if you want to make your voice heard please cast your ballot. Photo Credit Shannon Rikard/ATA.

Anyone is welcome to attend Board meetings, except for confidential executive sessions. You’re always welcome, and we’d love to see you. But if you want to take the next step for a seat at the table, complete the application for Board membership and participate in the process. Details are here.

Not ready to make that commitment? There’s a fast, simple way to make your voice heard, vote! Since 2013, only an average of 15 percent of eligible members have voted in our annual election process. Given the serious issues facing our industry, that number is way too low. If you want to make your voice heard, but prefer not to run for a Board seat, please cast your ballot.

We’re fortunate to have an incredible Board. Your Directors are engaged, eager to listen and working hard to ensure your voice is heard. Join them in the boardroom or cast your ballot. Be proactive in any way you can, by participating in the process this year you can join their efforts to make this industry one we are all grateful to be a part of.

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