Business

Discover Business-Boosting Programs in the ATA Trade Show’s Member Services Area

The Member Services Area houses many programs and services designed to generate more customers and boost your bottom line.
Photo Credit: Shane Indrebo

Author: Cassie Scott

Don’t miss the business-boosting programs and services available in the Member Services Area at the 2018 ATA Trade Show!

The Member Services Area is conveniently located in Hall F of the Indiana Convention Center. It’s your ticket to greater profits through programs and services that generate more customers and boost your bottom line. Visit the MSA to learn about these exclusive programs and services for ATA-member retailers:

The Retail Growth Initiative


ATA programs and trained staff help you serve current customers, reach new ones and sell more equipment. Photo Credit: Shane Indrebo.

The Retail Growth Initiative is a program featuring many tools and techniques for making your store more profitable. From business support and marketing resources to workshops and information on archery classes, ATA programs and trained staff help you serve current customers, reach new ones and sell more equipment.

ATA staff will help you join these free programs, and craft a customized plan that fits your business needs, budget and market.

ATA ePRO


Meet with an ATA ePRO representative in the Member Services Area for a demonstration, which automatically enters you in a drawing to win one of two iPad Pros. Photo Credit: Shane Indrebo.

Take the legwork out of reordering inventory, tracking work orders, communicating with customers, scheduling range time, and booking online classes and events. The ATA ePRO software system handles all those tasks automatically, which saves you time and money while running your shop more effectively and efficiently with one program.

Meet with an ATA ePRO representative in the Member Services Area for a demonstration, which automatically enters you in a drawing to win one of two iPad Pros. And if you buy ATA ePRO at the Show you’ll receive exclusive Trade Show pricing.

ATA Website Development


A thorough, well-designed and up-to-date website created by experts helps new customers find your store quickly and easily. Photo Credit: Shane Indrebo.

Improve your store’s website with ATA’s Website Development services. Websites provide a critical first impression of your store, driving customers to your door and helping you make informed decisions by generating analytics. In essence, a good website boosts your customer base and increases sales. A thorough, well-designed and up-to-date website created by experts helps new customers find your store quickly and easily.

Visit the ATA Website Development booth in the Member Services Area, and work with experts to create a well-designed, professional website valued at $5,950 for only $1,500. That’s a 75 percent savings! Plus, every retailer who meets with a digital-marketing expert at the MSA will be entered in a drawing to win one of two iPad Pros.

Archery Instructor Certifications


At the Archery Trade Show, be sure to become certified to teach archery through USA Archery (Level 1 and Level 2 instructor certification), Scholastic 3-D Archery, or both. Photo Credit: Shane Indrebo.

Get certified to teach archery at the 2018 ATA Trade Show. Instructor certification adds credibility to your business, boosts your marketing value, provides your staff with valuable skills and knowledge, and helps you offer money-making programs at your shop to further increase your profits and customer base.

Get certified to teach archery through USA Archery (Level 1 and Level 2 instructor certification), Scholastic 3-D Archery, or both! The cost for the classes is minimal. ATA pays for the space, equipment and instructors, saving you up to $200! View the schedule and register today. Space is limited to 30 participants per class.

For more information and to register, contact the ATA Trade Show’s business and membership office at (866) 266-2776, or email Wendy Lang at wendylang@archerytrade.org.

Explore Bowhunting and Explore Bowfishing Programs


ATA created the programs to spark interest and inspire passion for bowhunting and bowfishing in youths, but the programs regularly introduce people of all ages to the sports. Photo Credit: Cajun Bowfishing.

The ATA’s Explore Bowhunting and Explore Bowfishing programs help instructors, educators and program leaders teach students basic bowhunting and bowfishing skills. ATA created the programs to spark interest and inspire passion for bowhunting and bowfishing in youths, but the programs regularly introduce people of all ages to the sports.

The programs also help retailers introduce newcomers to bowhunting and bowfishing, which also increases archery participation nationwide. In other words, Explore Bowhunting and Explore Bowfishing open your doors to more business and greater profits from new customers and equipment sales.

The ATA offers its retail members the Explore Bowhunting and Explore Bowfishing curriculum for free. Learn how to get involved with these programs and obtain these materials by visiting the Member Services Area in Hall F during the Show.

Archery Equipment Development Program


Retailers can visit the Member Services Area to see the program’s successful products, which they can buy for their store. Retailers can also join the program to start testing products for the program. Photo Credit: Cullman, AL ASA

The Archery Equipment Development Program benefits manufacturers and retailers by helping manufacturers get their equipment tested objectively while identifying products that help retailers satisfy customers new to archery. In effect, the program helps ATA members work together to create and sell equipment that meets the needs of youths, women and beginners.

Manufacturers join the program to get unbiased product feedback, which can be used to improve its design and marketing efforts. Retailers can visit the Member Services Area to see the program’s successful products, which they can buy for their store. Retailers can also join the program to start testing products for the program. Talk to an ATA staff member to get involved.

Archery 360 and Bowhunting 360 Websites


Both websites provide valuable archery and bowhunting content that engages your audience and helps your business grow. Each site also features a store locator to drive traffic to ATA-member stores. Photo Credit: Camp Caribou.

Archery 360 and Bowhunting 360 are information-and-education websites, as well as social-media accounts on Facebook and Instagram. ATA created these websites to recruit new archers and bowhunters, and retain and reactivate lapsed archers and bowhunters.

Both websites provide valuable archery and bowhunting content that engages your audience and helps your business grow. Each site also features a store locator to drive traffic to ATA-member stores. Make sure your store’s information is up to date so new customers find you. Feel free to update your store listing on the Archery 360 and Bowhunting 360 kiosk in the Member Services Area during the Show.

ATA Partners


Visit with experts from USA Archery, World Archery, the National Field Archery Association and the Scholastic 3-D Archery program in the Member Services Area to learn how they promote awareness and education about archery and bowhunting nationwide. Photo Credit: Foleysportstourism.com.

The ATA partners with many organizations to help grow and promote archery. ATA staff work with private and public groups to increase archery participation, which creates a stronger archery and bowhunting industry, and more customers and sales for ATA-member retailers. Ultimately, smart partnerships create sustainable markets for ATA members.

Visit with experts from USA Archery, World Archery, the National Field Archery Association and the Scholastic 3-D Archery program in the Member Services Area to learn how they promote awareness and education about archery and bowhunting nationwide. You’ll discover many ways to get involved and show your support.

Also visit the MSA for chances to win cool prizes, join free programs and take advantage of exclusive Trade Show pricing on select services.

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