Author: Cassie Scott
ATA members are the core of the archery and bowhunting industry, which depends on reliable service and long-term business with consumers at the local level.
“The retailer is the first line of contact with the consumer,” said Gary Kinard, president of National Archery Buyers Association and owner of All Star Archery in Dallas, Texas. “The ATA recognizes that the impression of the archery industry is directly tied to the retailer, which is why the ATA is constantly working for the dealer. They understand a stronger dealer is better for the archery industry.”
Therefore, the ATA must dedicate itself to serving its members. “Our goal is to help all retailers improve their operations while also taking care of people who are interested in archery, but don’t always look like our traditional customers,” said Jay McAninch, former ATA president/CEO. “If our industry can maintain and improve our archery ranges and retail locations, and help new businesses achieve success, we’ll secure the future of archery and bowhunting.”
The ATA’s dedication goes beyond handshakes and hearty smiles, of course. Its staff works day-in and day-out to improve the industry and help its members. “The ATA realizes it works for you,” McAninch said. “We create programs and methods that help boost your bottom line while increasing nationwide participation in archery and bowhunting.”
ATA’s outreach and education team leads those efforts by working to make archery and bowhunting relevant, purposeful and meaningful in mainstream America. The team provides educational tools to ATA members and partners to help boost participation, sell equipment, and fulfill service and repairs.
Let’s review some ATA-generated services and programs that help make archery dealers more successful.
The ATA’s Retail Growth Initiative is a suite of programs that help retailers recruit archers and bowhunters, retain existing customers, and sell more products.
Retail Growth Initiative
The Retail Growth Initiative is a suite of programs that help retailers recruit archers and bowhunters, retain existing customers, and sell more products. After assessing your shop’s needs, an ATA staffer helps you create a plan customized to your business needs, budget and market. The RGI program can help you increase foot traffic, range profits, equipment sales and traffic to your website.
“We need vibrant, exciting retail outlets all over the country and the world if we’re to bring archery into every community,” McAninch said. “That’s why we launched our Retail Growth Initiative. The RGI program includes all kinds of help for handling new customers, and also offers website templates designed for archery retailers.”
Contact Kurt Smith to capitalize on this member benefit.
ePRO is an all-in-one archery retail operation software program designed for archery retailers by archery retailers to help make pro shops more productive and profitable.
ePRO is an all-in-one archery retail operation software program designed for archery retailers by archery retailers to help make pro shops more productive and profitable. Its features help retailers improve customer service, track work orders, integrate all store operations, and make more money from their ranges. The software solves 12 archery retailer problems and more. Plus, the ATA guarantees ePRO will never share your confidential information.
“The ATA has never been more committed to making the archery retailer survive,” said Marty Stubstad, president of ARRO and owner of Archery Headquarters Inc. in Rochester, Minnesota. “The new ePRO program is the latest example of how the ATA is reaching out to make every retailer unique and successful in their community.”
Stubstad bought the software at the 2017 ATA Trade Show. ePRO provides tools, tactics and strategies to instantly upgrade store operations, which gives Stubstad more opportunities to interact with customers and focus on vital service and educational aspects of archery and bowhunting.
Contact Cassie Donnelly, ePRO service technician, at (480) 664-2096 or firstname.lastname@example.org to learn more.
Archery360.com and Bowhunting360.com feature a store locator to drive traffic to ATA-member stores and valuable archery and bowhunting content to engage your audience and help grow your business.
Archery 360 and Bowhunting 360
Archery 360 and Bowhunting 360 are information and education websites, as well as social-media accounts on Facebook and Instagram. The ATA created them to help recruit archers and bowhunters, as well as retain and reactivate current and past archers and bowhunters.
Both websites feature valuable archery and bowhunting content to engage your audience and help grow your business. Together, Archery360.com and Bowhunting360.com receive millions of page views annually, and they’re designed to bring customers to your doorstep. Learn more about these websites and social-media communities here.
Also, each site features a store locator that drives traffic to ATA-member stores. All ATA-members automatically receive a free listing of their store in the locator. Consumers use that locator to find a nearby archery shop.
Contact the ATA business and membership office at email@example.com or call (866) 266-2776, option 1 to ensure your store’s information is up to date.
Working on Behalf of ATA Members
In addition to those resources, the ATA Board of Directors strives to build a stronger retail base by subsidizing the cost of all these programs and services. That lets ATA-member retailers acquire these vital tools at costs far below market rates.
Mark Copeland, chair of the ATA’s Retail Council and store director of Jay’s Sporting Goods in Gaylord, Michigan, said all retailers should take advantage of these programs and services because “they will likely put dollars in the cash register and help you create positive experiences with new customers.”
Kinard agrees. “The ATA recognizes, supports and educates every dealer out there,” he said. “They offer a lot of programs and services designed to help your business. Maybe not all of them will fit you or your business situation, but there are gems in there that you can pluck out that will. I can’t say enough about what the ATA has done for individual retailers and NABA.”
Everything we do, we do it for you.
Contact the ATA business office at (866) 266-2776 to ask questions, learn more or voice concerns.