Trade Show

Expand Your Knowledge with these #ATA2019 Educational Events

Boost your business through education at the ATA Trade Show.
Photo Credit: ATA

Author: Jackie Holbrook

Attending the ATA Trade Show is great for business. It kick-starts the sales year for manufacturers. It helps retailers get their hands on the latest and greatest products for their customers. And with thousands of archery and bowhunting professionals working the aisles and hallways, the Trade Show helps everyone network and grow their businesses.

The 2019 ATA Trade Show – scheduled for Jan. 10 to 12 in Louisville, Kentucky – is the archery and bowhunting industry’s largest gathering of experts and business pros. ATA staff consider this gathering a can’t-miss opportunity to bring Show attendees infinite educational opportunities.

“Continually learning and adapting seems to be the common denominator for the industry’s successful businesses,” said Kurt Smith, ATA’s director of industry relations. “Every business owner and/or employee should always look for new ideas.”

Attending the Trade Show requires lots of time and resources for ATA members. The ATA tries to maximize that commitment by providing educational opportunities tailored to the industry’s ever-changing business market.

There are a number of educational seminars available every day of the Show. Photo Credit: ATA


Skip the coffee, and get your morning buzz through exciting business insights at ATA seminars. (OK, don’t skip the caffeine. Enjoy a free cup and continental breakfast before the seminars.) The seminars are held daily at the Show from 7:15 a.m. to 8:15 a.m.

The seminars cover an array of topics, including bow-tuning, adaptive archery, digital marketing, website development, the ATA’s Deer Protection Program, and much more. The instructors are ATA members and representatives, and experts from ATA’s partner organizations.

ATA seminars are great opportunities to learn important information straight from industry experts, as well as peers with similar interests. Check out this complete list of seminar topics. Seminar information is also available on the ATA Trade Show app.


Manufacturer Seminars

Manufacturers are extra busy during the ATA Trade Show, whether setting up, taking down or working at their booths all day. To ensure manufacturers also have opportunities to learn new industry insights, a manufacturer-focused seminar series will be held Wednesday, Jan. 9. These topics include strategies for fighting counterfeiters, and pending changes in how federal excise tax revenues can be used.

– Changing Times: The Future of Pittman-Robertson & R3 in Archery, by John Frampton. Room C-101, 2 p.m.

– Anti-Counterfeiting and Creative Brand Protection Strategies, by Steve Baird & Craig Krummen. C-109, 3:15 p.m.


Coffee Talks

The ATA is staffed with talented and passionate experts who want to share their knowledge with you. “My ATA Coffee Talks” are new to #ATA2019. These 30-minute “coffee breaks” will take place in the My ATA Area several times during the Show. Pop in for engaging discussions on vital industry issues with ATA staff and fellow ATA members.

Coffee Talk topics include optimizing websites, improving government relations, and making the most of your ATA membership. These talks also introduce you to ATA staff, and other friendly, helpful ATA members.

“We’re all working toward the same goals, so those relationships and the ability to work together after the Show are very important,” Smith said.

Having certified staff members is a wonderful way to boost your business. Photo Credit: ATA

Instructor Certification

Staff who are certified to teach archery add credibility to your business. Getting certified at the Show saves you time and money because the ATA pays for the space, equipment and instructors. You and your staff can go home from the Trade Show with advanced knowledge of archery and the best ways to teach its skills to new archers in your community.

Level 1 Instructor Certification teaches range safety, range setup, shooting steps, lesson plans and programs, and equipment overview and repair. Participants will learn to teach beginner programs like Explore Archery. You can also receive USA Archery insurance coverage.

Level 2 Instructor Certification courses build on the Level 1 course by expanding on the archers’ development, archery events, and equipment and accessories. Attendees also learn the National Training System’s steps for shooting compounds and recurve bows. Those earning Level 2 instructor certification can teach the Level 1 course, which helps train other people in your shop and community.

The Scholastic 3-D Archery program is available to retailers with a Level 2 instructor certification. This after-school initiative for students 8 to 18 teaches 3-D shooting, bowhunting ethics, and indoor and outdoor target archery. S3DA is one of the country’s fastest growing youth-archery programs, so certification will boost opportunities for your shop.

Spots are limited, so register today!

Do you have questions about instructor certification? Please contact Jennifer Mazur, ATA’S senior director of outreach and education, toll-free at (866) 266-2766, ext. 110; or email

If you have questions about ATA seminars, please contact Kurt Smith, ATA’s director of industry relations, toll-free at (866) 266-2776, ext. 117; or email

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