Author: Cassie Scott
Are you thinking about exhibiting at the archery and bowhunting industry’s largest and most inclusive trade show? The thought warrants careful consideration. Exhibiting at the ATA Trade Show provides valuable networking opportunities, great chances to showcase and sell your products, and ultimately, high returns on your investments.
To help answer frequently asked questions ATA receives about exhibiting, we spoke with Becky Lux, senior ATA Trade Show manager, for her insights.
ATA’s regular manufacturer members exhibit in regular booth space on the Show floor. The ATA Trade Show follows the cubic content rule, which allows exhibitors to make maximum use of their booth space vertically and horizontally.
Must I be an ATA member to exhibit?
Yes! The ATA Trade Show is a members-only event that’s closed to the public. This exclusionary rule helps industry members focus on networking, business transactions, and growing the industry while at the Show. To join the ATA and exhibit at the Show, click here and complete a standard membership application. Be sure to provide verification documents that meet our membership requirements. The ATA approves or denies memberships based on the verification materials you provide. Please submit all the necessary documents and information with your application.
Be straight with me. What does it cost?
Booth space for “regular” manufacturer and distributor ATA members is $20 per square foot. Booth space for media and supporting members is $22 per square foot. Shooting lanes cost $1,500 each. Please note: We do not offer a quantity price break on booth space. For example, whether you buy a booth that’s 10 feet by 10 feet or one that’s 50 by 50, you pay $20 per square foot.
What’s the difference between a “regular” and “basic” manufacturer?
A basic manufacturer membership is for companies new to the industry. They’ve never been approved as a regular manufacturer. Members who are basic manufacturers must exhibit in the Innovation Zone. Companies can be basic manufacturer members for two years. Then they must renew as a regular manufacturer. Regular manufacturer membership is for companies that exhibit in regular booth space on the Show floor. Regular manufacturers cannot exhibit in the Innovation Zone. Read our membership terms and conditions to learn more.
The Innovation Zone provides new manufacturers a high-profile place to display their innovative hunting products on or near the ATA Trade Show floor.
What is the Innovation Zone? How do I qualify to exhibit there?
The Innovation Zone was created for young, innovative companies and entrepreneurs. It’s where dreams get noticed. The Innovation Zone provides new manufacturers a high-profile place to display their innovative hunting products on or near the ATA Trade Show floor. As explained above, companies that exhibited on the Show floor twice previously or are regular manufacturer members are ineligible. If you meet the basic manufacturer requirements, you must complete the ATA’s standard membership application and be approved as a basic manufacturer member to exhibit in the Innovation Zone. You’ll pay $1,000 for an assigned 8-by-6 space, complete with a tabletop display with a 6-foot skirted table and two chairs.
Is insurance required for my booth?
Yes! But don’t fret. The ATA works with several insurance providers to make this step easy. Our insurance partners know the process and our Show’s requirements, and offer competitive rates for coverage. You can also buy your own insurance. Either way, all exhibitors must submit a “Certificate of Insurance” to the ATA by Sept. 1. The certificate should provide liability coverage of $1 million or more, and list these entities as additional insureds:
- Archery Trade Association, P.O. Box 70, New Ulm, MN, 56073
- Indiana Convention Center, 100 S. Capitol Ave., Indianapolis, IN, 46225 (“Owner”)
Can I still attend the Show if booth space sells out?
Yes! We’d love to have you. If you’re a manufacturer and you want to attend even though no booth space remains, you need to join the ATA as a nonexhibiting regular manufacturer. Membership dues for this type of membership are $2,500. After your membership is approved, you can buy up to four ATA Trade Show badges at $75 each.
Becky Lux is ATA’s Senior Trade Show manager. She’s dedicated and skilled at guiding exhibitors through ATA Trade Show policies, programs and booth selection smoothly and simply.
This is my first ATA Trade Show. Do you have any tips, resources or advice?
Of course! The entire ATA staff is here to help. We’ll answer your questions by phone or email, publish informational and educational articles on ArcheryTrade.org, and keep you updated on everything you need to know. Lux will also walk you through whatever Show-related process you require. She’s dedicated and skilled at guiding exhibitors through ATA Trade Show policies, programs and booth selection smoothly and simply. You’ll also have access to the Exhibitor Service Center, a one-stop portal that helps exhibitors find information on everything they need to exhibit.
OK. I’m sold! How do I buy a booth?
Once you’re an ATA member (click here to join) and your application has been approved, you must contact Becky Lux on or after June 7 to select a booth location. The Show floor typically sells out by late July. The earlier you apply for membership, the better your chances of securing booth space. Contact Lux at firstname.lastname@example.org or call her at (507) 233-8132.
To learn more about the ATA Trade Show, click here.