Trade Show

Get Yourself to the MSA. Here’s What You’ll Score

The Member Services Area is used to grow and promote archery and bowhunting through the use of it's programs.
Photo Credit: Shane Indrebo

Author: Jackie Holbrook

The ATA’s Trade Show is an important commerce event for ATA-members but outside of the action-packed, three-day Show, the ATA works year-round to boost business for its members.

The Member Services Area at the Show highlights the programs and services ATA uses to grow and promote archery and bowhunting across the country.

You can’t miss us – the MSA is conveniently and centrally located on the Trade Show floor. Just a quick stop at the MSA and you’ll learn how to maximize your ATA membership!

Here’s what you’ll find at the MSA:

Website Development

Footsteps Marketing builds websites that are optimized for desktop, tablet and phone. Photo Credit: Shannon Rikard.

Your online presence directly impacts your in-store sales. ATA is working with Footsteps Marketing to provide its members with affordable website design. “We’re partnering with the ATA to create industry-specific websites for archery retailers,” said Patrick Curry, the founder of Footsteps Marketing. “The ATA has invested in its members and so, our websites are all built to ATA specifications.”

Footsteps Marketing builds websites that are optimized for desktop, tablet and phone. “The key is, it has to be a site that says who you are quickly and lets somebody know that you are for real,” said Curry. “You are the local expert, you are the reason for them to come visit you.”

At the MSA, you’ll get a free website assessment and score a major discount if you purchase development services at the Show.

Game-Changing Software

ATA ePRO is here to help your business run that much smoother. Photo Credit: Shane Indrebo.

Another major deal offered at the show, ATA ePro. ATA ePro is the first software built by archery shop owners, for archery shop owners. This business software helps you serve customers more efficiently, increases profits and helps organize inventory. Swing by the MSA to demo the software and discover how it will work for you.

Bonus: If you purchase ATA ePro at the ATA Trade Show this week ONLY, you will save thousands of dollars!

Retail Growth Initiative

Be sure to check out what the Member Services Area has to offer. The Archery360 website has some good information that you won't want to miss. ​Photo Credit: Shannon Rikard.

ATA wants your business to grow and thrive, through its Retail Growth Initiative program, ATA gives bow shop owners the tools and techniques to improve archery range profitability. At the MSA, check out one of our how-to demonstrations focused on turning your shooting range into a significant revenue source, adding value through instructor certifications, and creating experiences to engage and expand your customer base.

Powerful Partnerships


ATA’s partners make this dream a reality. Swing by the MSA to speak with one of our many partners to see how they can help you. Photo Credit: Shannon Rikard.

ATA teams with a number of organizations to promote bowhunting and archery through educational programs, business-building initiatives and technology, and outreach programs. These opportunities are made possible through ATA’s many industry partners who also work year-round as advocates. Swing by the MSA and speak with one of our many partners to see how they can help you.

The Scholastic 3-D Archery Association (S3DA)

The National Field Archery Association (NFAA)

USA Archery

World Archery

Programs and Certifications


Archery instructor certifications add credibility to your shop. ATA offers Level 1, Level 2 and S3DA instructor certification classes at the Trade Show. Photo Credit: Shannon Rikard

Archery instructor certifications add credibility to your shop. ATA offers Level 1, Level 2 and S3DA instructor certification classes at the Trade Show. Getting certified at the Show saves you time and money.

ATA’s Explore Programs educate students about popular archery activities like bowhunting and bowfishing. “Explore bowhunting and bowfishing offer programs and opportunities for members to bring in a new audience, reach out to youth and beginners, and educate them on bowfishing and bowhunting,” said Josh Gold, ATA’s education programs manager.

Explore Bowhunting teaches the basics of bowhunting to youth ages 11 – 17 in hopes of sparking a lifelong love for the sport. The hands-on focus helps students understand the ethics of hunting, and strengthens their relationship with wildlife and appreciation for nature. Explore Bowfishing is ATA’s newest program, teaching basic bowfishing skills. USA Archery’s Explore Archery helps intermediate archers build confidence before moving onto more advanced archery options.

At the MSA, you can look at the curriculum and speak with experts about how it will get new customers into the shop. “We’re looking for ways to help them out and do what we can to increase their customers and increase business for them,” said Curry.  “However we can help, that is what we are here to do.”

Content You Can Use, Customers You Can Keep


Through both Archery360 and Bowhunting360’s store locator feature, people can find local archery shops while reading content about gear, hunting tactics and more. Photo Credit: Shannon Rikard.

Visit the MSA to learn more about how ATA works on growing bowhunting and archery through a number of different avenues. ATA’s websites bowhunting360.com and archery360.com routinely publish videos, photos and articles aimed at providing useful and educational content. Through the websites’ store locator feature, people can find local archery shops while reading content about gear, hunting tactics and more. The goal of the websites and their social media platforms is to drive traffic to your store.

ATA is also involved in a number of different advocacy efforts including the Archery Equipment Development Program which helps manufacturers develop gear for growing audiences like youth and women. ATA’s Deer Protection Program seeks to ensure ATA-member scent manufacturers and their products do everything they can to prevent the spread of chronic wasting disease.

If you’re at the Show, don’t just pass through the MSA – drop in and see how our team can help you!

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