Exhibiting at local events is a great way to introduce a community to your programs. Yes, a strong social-media presence is vital to marketing campaigns, but it can’t be your only outlet. Even with the internet, you must get out in public and share your ideas through face-to-face interactions with potential clients.
Allison Jasper, ATA’s director of marketing and communications, offers advice to retailers for maximizing the number of people visiting their booth. To start, keep your booth neat and organized. Next, hang at least one nice banner to keep your branding visible. An eye-catching banner has been a marketing staple for ages, and will likely never lose its punch.
“Have something that easily draws people in, and post it on social media,” Jasper said. “Make sure people know you’ll be at the event. Let them know when and where to find you. It’s also worth boosting your social-media posts for $10 to $15 to expand your reach to audiences that haven’t “liked” your social-media page.”
Boosting posts on social media is a great way to reach people who might not know about you. Creating your own shareable content is a great start, but you can also keep your social media going strong long after the event by providing photo ops at your booth for clients to share on their own accounts. If your booth is Instagram-worthy, people will share it for days.
Jasper also shared these do’s and don’ts for a successful booth: