Hunting Season’s Here! Get Excited, but Stay in Business

Most archery-shop owners aren’t in business to get rich. They’re more interested in job satisfaction and making a difference. They love helping people get outdoors to enjoy archery and bowhunting, which means creating memories and living hunting’s storied traditions.

Sounds like you, right? That’s what makes the archery and bowhunting industry so unique. You welcome, empower and inspire newcomers to hit the woods to hunt some of nature’s most majestic creatures. You help link bowhunting’s past and future. But to ensure that future you must help customers practice, improve and maintain their gear.

With hunting season upon us, it’s your time to shine. But what about your precious time in the woods? These tips can help you make the most of your time behind the counter and afield.

Create a Schedule

Look at your business schedule and determine how much time you can spend away from your shop. Then, create a schedule that accommodates your busy season and your hunting season. If you’re the only person in the shop, try to identify one or two mornings each week when you can close the shop and hunt. Try to pinpoint low-traffic times on weekdays, and avoid closing on weekends and weekday evenings.

Post your seasonal hours on your website, storefront and social-media accounts to notify your customers. After setting a schedule and posting your hours, abide by them. Nothing is more frustrating to customers than showing up at a store to find a sign that reads, “Closed for Hunting.” Customers hate surprises and might take their business elsewhere. By following your own rules and business hours, you tell customers you care about their business and want to know when you’re available.