Business

Introducing ATA’s ‘Beyond the Bow’ Podcast

The ATA’s new podcast shares business tips and information about the archery and bowhunting industry.
Photo Credit: ATA

Author: Cassie Scott

ATA members enjoy archery and bowhunting information from emails, videos and website articles. Now the ATA offers another convenient way for you to engage with other ATA members and partners through its new “Beyond the Bow” podcast.

Kurt Smith, ATA’s senior manager of retail programs, hosts the monthly podcast. Smith’s retail experience and in-depth knowledge of our industry helps him guide productive, meaningful discussions.

Smith talks to ATA members and industry representatives to learn about their business, and discuss hot topics and industry happenings. These conversations will cover partnerships, ATA’s strategic-planning efforts, and tips for competing in an ever-changing marketplace. “Beyond the Bow” is a great way to learn business insights from peers, and benefit from the many ATA services and programs that help your business grow and succeed.

The free podcast is available online at www.beyondthebow.libsyn.com, and it’s accessible by tablet, computer or mobile device. “Beyond the Bow” is also available on SpotifyStitcherPodbean and Apple Podcasts. New episodes will be available at the start of each month.

Listeners can add to the conversation by commenting on the podcast page. The ATA also wants your input for future episodes. Send questions, comments, topic ideas and interview suggestions to Kurt Smith at kurtsmith@archerytrade.org.

Don’t forget to share “Beyond the Bow” with your friends in the archery and bowhunting community!

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