Business

It’s a Digital Age. Is Your Website Reaching New Customers?

With the holidays right around the corner, now is the perfect time to increase your online visibility.
Photo Credit: Ryan Kirby

Author: Cassie Scott

To attract new customers and stay relevant in today’s digital age, you need a website. And, not just any ole website, but a thorough, well-designed and up-to-date website.

Why You Should Have a Website

It’s common to have a cell phone these days, and it’s common sense to use it. Gone are the days of flipping through a phone book or thumbing through the Yellow Pages. Here are the days of SiriAlexa and Google. Need something? Just ask, or look online.

Most people defer to their phones and online resources to find classes, services, restaurants and businesses. In fact, Yelp found over 85 percent of consumers use the internet to find local businesses. If you don’t have a website, chances are you’re losing valuable customers who don’t even know you exist.

There are many reasons why having a website is crucial to your archery shop. A website provides a critical first impression, drives customers to your doorstep and helps you make informed decisions by using analytics. Most importantly, a website helps you boost your customer base and increase sales.

Website Benefits: How the Stats Stack Up

Most people defer to their phones and online resources to find classes, services, restaurants and businesses. If you don’t have a website, chances are you’re losing valuable customers who don’t even know you exist. Photo Credit: Ryan Kirby.

A website:

-makes your business more credible: A 2015 study by Verisign reported that 84 percent of consumers believe that small businesses with websites are more credible than ones without an online presence.

-makes your business discoverable: The same study by Verisign also reported that 9 out of 10 consumers rely on the internet to locate and evaluate local goods and services.

-brings customers to your door: According to Google’s 2016 data, 68% of consumers who conduct local searches on their smartphone go to a store within 24 hours, and nearly 50% make a purchase within a day.

-helps you make money: Espresso Digital reported that of the small businesses that have websites, 69% of them have an annual sales of $1,000,000 – $2,490,000.

I Want a Great Website! Now What?

Maybe your website looks a little plain-Jane and you’re ready for an upgrade. Or, maybe you don’t even have one? *Gasp!* Either way, the ATA can help, and with the holidays right around the corner, now is the perfect time to increase your online visibility.

The ATA partnered with website experts to ensure your website is fresh, easy to find and has good content. They can help you identify ways to improve your current site and guide you to make necessary updates and adjustments.

Contact Footsteps Marketing, the ATA’s website development service provider, at 720.476.6382 or sales@footstepsmarketing.com to learn more.

Unsure of where to start? Contact Nicole Nash, ATA’s member outreach manager, to discuss your options.

Not quite ready to start? Take advantage of the ATA’s 2018 Trade Show deal. Work with website experts to create a well-designed, professional website valued at $5,950 for only $1,500. That’s a savings of 75 percent! Plus, every retailer who meets with a designated expert in the digital marketing field will be entered to win one of two iPad Pros. Visit the Member Services Area at the Show, Jan. 11-13, to learn more.

Web Development:  

Normal Price: $2,250

Discount: $750

Member Cost @ TS: $1,500

Member Discount: 33%

Website Valued at $5,950

Overall Savings: 75%

 

Existing ePRO member:

Price: $2,250

Discount: $1,125

Member Cost @ TS: $1,125

Member Discount: 50%

 

Duel Deal: 

ePRO & Web Development:

Price: $5,250

Discount: $3,000

Member Cost @ TS: $2,250

Member Discount: 57%

 

 

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