Jimmy Primos Appointed to ATA Board of Directors

Jimmy Primos (right) presented U.S. House Speaker Paul Ryan (left) with a custom-made gavel as honorary Board chair at the ATA Board’s 2012 meeting in Washington, DC. The “gavel” functions as a turkey call and is engraved with Ryan’s name.
Photo Credit: Patrick Durkin

Author: Teresa Johnson

Jimmy Primos of Primos Hunting Calls has agreed to serve on the Archery Trade Association’s Board of Directors through March 31, 2020. The Board appointed Primos to fill the remainder of the Board term that recently opened when Robinson Outdoor Products resigned its seat.

Primos, the call manufacturer’s chief operating officer, has served on the ATA Board since 2008. He also previously served as a vice chair on the Board’s executive committee. Primos is a graduate of Ole Miss University, and has been Primos Hunting Calls’ chief operating officer since 2007. Before starting his business career, Primos served as an officer in the United States Marine Corps, including duty in Vietnam. Primos also worked as a broker for Merrill Lynch before joining Primos Hunting Calls.

Jimmy Primos has staunchly supported the ATA’s Community Archery Program since its inception in 2005. His efforts to help grow recreational archery were instrumental in opening archery parks in Alabama.

Primos operates Primos Hunting Calls with his cousin Will in Flora, Mississippi. The company is widely known for its elk, deer, turkey and waterfowl calls; as well as its ground blinds and scent-elimination products. The company is also an industry leader in outdoor television and hunting videos, earning acclaim for shows like “Primos TRUTH About Whitetails” and its multi-species “TRUTH” DVD series.

Primos has long worked hard to help grow recreational archery, and has staunchly supported the ATA’s Community Archery Program since its inception in 2005. For instance, his efforts were instrumental in opening archery parks in Alabama, and he speaks passionately about the need to make archery more accessible to the public.

ATA Board member Jimmy Primos addressed the crowd at the grand opening and ribbon-cutting for the archery park at Oak Mountain State Park in Pelham, Alabama, in August 2015.

“We use Alabama as the example other states should follow, not just for recreational archery, but for urban bowhunting, and hunter recruitment and retention,” Primos said. “Parks like Oak Mountain demonstrate the economic benefit that communities can expect from high-quality archery ranges. When you can attract over 1,000 archers like they plan to do for weekend tournaments, and many of those competitors bring their families, investments like this pay off for the community, the sport and the industry.”

Learn more about Jimmy Primos and other members of the ATA’s Board of Directors.

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