Trade Show

Let the Featured Products Showcase Work for You

The Featured Products Showcase at the Show in Indianapolis, Jan. 11-13, lets your products be in two places at once, doubling your chances to get noticed and further promote sales.
Photo Credit: Shane Indrebo.

Author: Cassie Scott

Do you worry about attendees passing by your booth and overlooking your products among the chaos and excitement of the 2018 Archery Trade Association Trade Show?

The Featured Products Showcase at the Show in Indianapolis, Jan. 11-13, lets your products be in two places at once, doubling your chances to get noticed and further promote sales.

The roughly 860 feet of tabletop space at the Featured Products Showcase gives you – the  exhibitor –  another opportunity to display your products and drive customers to your booth. It’s where proud manufacturers place products they believe deserve special attention, and the sponsorship cost is minimal.

Retailers and media swarm this area to evaluate the latest gear. The space allows attendees to browse through products at their own pace, on their own time. The area is free of sales staff so attendees can determine which products deserve inspection, sniff tests and booth follow-ups uninterrupted.

The Featured Products Showcase lets manufacturers create awareness about their products. It is also helps retailers narrow their focus on products customers will buy. Photo Credit: Shane Indrebo.

Any exhibitor, including those on the Show floor or the Innovation Zone, can display a product. The products can be big, small, new or classics, and they’ll receive the same placard introduction, which typically lists the manufacturer’s name and booth number. You can also leave pamphlets, information sheets or business cards.

The Featured Products Showcase helps you build product awareness. It is also helps retailers narrow their focus on products customers will buy.

If you’d like to increase your company’s exposure and bring attention to your deserving products, the Featured Products Showcase is a great solution. The deadline to reserve space is Dec. 13, or when the space sells out.

To reserve your spot in the Featured Products Showcase, log in through the Exhibitor Service Center and click “purchase a sponsorship.” Or visit the ATA’s website to view sponsorships and booth promotion opportunities.

You may also contact Becky Lux, ATA’s senior manager of Trade Show, to secure your spot at beckylux@archerytrade.org or (507) 233-8132.

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