Are you doing all you can to provide archery equipment for everyone?
Manufacturers and retailers alike want to offer a greater assortment of archery equipment,
and gain a better understanding of how to use that equipment in instructional settings. The
AEDP achieves this goal by giving manufacturers the opportunity to field-test products in
retail, educational and technical settings, which helps them improve and create awareness of
their products. Archery instructors then have a variety of options to choose from when
purchasing equipment for their courses.
Equipment is evaluated and field-tested by ATA-selected focus groups. The ATA’s outreach and
education staff provide confidential feedback that allows manufacturers to improve their
designs and quickly meet the needs of customers. In addition, this program helps archery
retailers better service their customers by offering equipment that is appropriate, safe and
effective for each customer’s shooting goals.
The AEDP’s five-year plan ensures that manufacturers, retailers and program instructors
provide their clientele with quality equipment that meets each target audience’s needs.