National Deer Alliance Recognizes Jay McAninch for Vital Service to the Industry at Annual Summit

The National Deer Alliance recently recognized Jay McAninch, ATA president/CEO and chairman of the NDA Board of Directors, with an award for his strong leadership, which was integral in positioning the NDA to do important policy work.
Photo Credit: Shannon Rikard

Author: Teresa Johnson

For more information, contact Teresa Johnson, ATA’s senior director of communications and administration, at (860) 315-5231 or

FAIRFAX, Va. – (July 19, 2017) — The National Deer Alliance (NDA) recently recognized Jay McAninch, Archery Trade Association president/CEO and chairman of the NDA Board of Directors, with a special award at the recently held North American Deer Summit in Austin, Texas. The Board of Directors wanted to recognize McAninch’s strong leadership that was integral to NDA becoming a reality, and now positioned to do important policy work on behalf of deer, hunters, wildlife agencies and industry. He was vital in the effort to form the current Board of Directors, which represents a diverse cross-section of the outdoor industry, and led the search for the organization’s first president and CEO.


Nick Pinizzotto, president/CEO of the National Deer Alliance, said ATA president/CEO Jay McAninch has played a critical role in advancing the NDA. "He is highly motivated by NDA's mission, and has been actively involved with our work to ensure a bright future for North America's most coveted game animal, and largest segment of the overall hunting industry," he said. Photo Credit: Shannon Rikard.

“Jay’s leadership has played a critical role as NDA has advanced from just an idea to a bona fide organization that is now starting to show its effectiveness. He is highly motivated by NDA’s mission, and has been actively involved with our work to ensure a bright future for North America’s most coveted game animal, and largest segment of the overall hunting industry,” said Nick Pinizzotto, president and CEO of NDA. He added, “Personally, I’ve appreciated being able to work closely with Jay over the last 18 months, benefitting from his extensive experience and long list of accomplishments in the industry.”

The National Deer Alliance is a leader in advocating for sustainable, science-based conservation of wild deer and fair-chase hunting. Jay McAninch's work with the NDA in the past 18 months has been invaluable. Photo Credit: Shannon Rikard.

“I’m grateful to the National Deer Alliance for this honor,” McAninch said. “As a former deer biologist and current CEO of the Archery Trade Association, I believe wholeheartedly in the work we’re doing. The NDA is long overdue and the states, the firearms and archery industry, and the deer groups are the right advocates to safeguard the future of deer. My only hope is that many more companies and organizations that depend on deer for their livelihood will contribute to and support NDA.”

Membership to NDA is free by signing up at

About the ATA
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. It is dedicated to making the industry profitable by decreasing business overhead, reducing taxes and government regulation, and increasing participation in archery and bowhunting. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.

About the National Deer Alliance
The NDA is a 501(c)(4) nonprofit organization with a mission to serve as the guardian for wild deer conservation and our hunting heritage. Focusing primarily on issues at the policy level, NDA is a leader in advocating for sustainable, science-based conservation of wild deer and fair-chase hunting, and is a source for credible, responsible, and timely information. Founding members include: Archery Trade Association, Association of Fish and Wildlife Agencies, Bass Pro Shops, Mule Deer Foundation, National Shooting Sports Foundation, Quality Deer Management Association, Vista Outdoors and Whitetails Unlimited. Learn more at

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