Trade Show

Press Registration Opens Today for the 2017 ATA Trade Show!

Photo Credit: Shane Indrebo/ATA

Author: ATA Staff

Press registration for the 2017 ATA Trade Show is now OPEN for qualified journalists. All Press Badge applicants must apply for approval regardless of prior ATA Trade Show attendance.

Don’t wait! Registration closes Dec. 22, 2016, at 5 p.m. CST. Those who do not register by Dec. 22 will not be admitted to the ATA Trade Show. There will be no exceptions.

To request a Press Badge, please complete the application here.

Press attendees will be charged $100 if their company/organization holds an ATA Media Membership. Nonmember verified press attendees will be charged $150. All Press Badge applications are subject to verification and approval by ATA staff. The ATA reserves the right to reject Press Badge applications that cannot be verified.

Anyone registering for a Press Badge must attend the ATA Trade Show to cover the event as a journalist through film, print, radio or digital media. Any media person or anyone associated with a media group who attends the Show to sell ad space, or garner sponsorships or partnerships, must register for a Media Sales Badge. Attendees wearing a Press badge and soliciting exhibitors will be banned from the 2017 ATA Trade Show.

For more information about press-verification guidelines, please visit the ATA Trade Show Press page.

IMPORTANT NOTE: Please allow seven business days for your badge request to be verified and approved. Once approved, you will receive an email confirmation and express pass at the email address provided. The email confirmation will also contain a hotel access code for reserving hotel rooms in the ATA hotel block.

For questions or concerns regarding press verification, contact Teresa Johnson, ATA’s senior director of communications and administration, at

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