Trade Show

Retailers: Boost Your Bottom Line With ATA Benefits

The Member Services Area on the Trade Show floor highlights the many ATA-member programs now working to grow your business.
Photo Credit: Shannon Rikard/ATA

Author: Teresa Johnson

If you could invest a few minutes of your time in exchange for growing your business, boosting efficiency and increasing profit, would you do it? Thanks to the Archery Trade Association, you have that opportunity at the upcoming ATA Trade Show.

The Member Services Area on the Trade Show floor highlights the many ATA-member programs now working to grow your business. Many of these programs are part of the ATA’s Retail Growth Initiative, which was designed to help archery and bowhunting retailers improve their bottom line.

Stop by the Member Services Area between 7:30 a.m. and 6:00 p.m. on January 10 and 11, and from 7:30 a.m. to 4:00 p.m. on January 12, and learn more about how these programs can help your business grow! The Member Services Area is centrally located on the Trade Show floor. This readily accessible area helps you maximize the many benefits and services you earn as an ATA member.

The Member Services Area is centrally located on the Trade Show floor. This readily accessible area helps you maximize the many benefits and services you earn as an ATA member.

1. Retail Growth Initiative

The Retail Growth Initiative features several profit-building initiatives, and helps retailers …

  • Learn about the NEW! ATA ePRO software package, an archery-specific business solution for retail operations.
  • Use their shooting range to generate significant revenues.
  • Add value to their shooting programs with instructor certification.
  • Create experiences that reward customers.
  • Build websites that attract new customers.

2. NEW! ATA ePRO

Part of the ATA’s Retail Growth Initiative, ATA ePRO is the first and only software package designed specifically for archery retailers, and it’s big news for ATA members! ATA ePRO stands for (electronic) Proshop Retail Organizer, and that’s exactly what this software does: Its features help you:

  • Improve your customer service and perceived value by making all work orders electronic – with complete customer history included.
  • Instantly see where you’re at with work orders: ATA ePRO offers a quick overview of all work orders in the system, including work in progress.
  • Spend your time selling product, not on the phone: Notify customers automatically with text messages and emails on the status of their work order.
  • Integrate all shop operations. ATA ePRO includes a Point of Sale system that also tracks service work and range activity. Already have a POS system? No problem. ePRO can integrate with your current system.
  • Increase profits from your archery range. With electronic sign-in and sign-out, customers can reserve a lane from home.
  • Automate your online booking for leagues and classes, which means your staff spends less time on the phone, and more time selling and repairing bows.

Visit the ATA ePRO booth in the Member Service Area to learn more! 

ATA ePRO stands for (electronic) Proshop Retail Organizer. It is the first and only software package designed specifically for archery retailers, and is only available to ATA-member retailers.

3. Programs That Create Customers

  • Instructor Certification with USA Archery: Become certified as a USA Archery Level 1 or Level 2 instructor. These certifications boost your marketing value and provide your staff with the skills to run programs that increase profits. Register for these classes today by calling 866-266-2776, or email registration@archerytrade.org.
  • Explore Bowhunting: This program teaches basic bowhunting skills to students ages 11-17, sparking interest and passion for bowhunting. The focus: hands-on experiences that help students understand nature and strengthen appreciation for wildlife and the woods.
  • NEW! Explore Bowfishing: This is the ATA’s latest educational program, which teaches basic bowfishing skills. Students also learn about bowfishing gear, the many fish species they can pursue, and the various habitats where fish live.
  • Explore Archery: USA Archery’s Explore Archery helps intermediate archers build their skills and confidence before moving on to more advanced archery options. Visit the USA Archery booth for more information.
  • Archery Park Guide:  As an ATA member, this guide can be offered to local and/or state officials and those in leadership positions, as a tool to infuse archery and bowhunting opportunities into your own community.

4. ATA Websites That Drive Traffic to Your Store

  • Archery 360: This fun, interactive website provides lifestyle, technical, entertainment and how-to content for millions of archery fans worldwide. Most importantly, our integrated store locator gets visitors from our content to your front door.
  • Bowhunting 360: This ATA website recently launched on Facebook and as a content site for recruiting and re-engaging new and existing bowhunters. Like Archery 360, its goal is to strengthen your sales by driving customers to your shop.

The ATA worked with scent manufacturers the past two years to create the Deer Protection Program, which assures hunters the scents they buy came from disease-free deer/elk facilities. Photo Credit: Ryan Kirby/ATA

5. Equipment That Makes Customers Happy

  • NEW! Archery Equipment Development Program: We’ll test new gear in the field, on the range and in the classroom – and provide manufacturers and retailers with unbiased feedback about what works best for youth, women and beginners.

6. Advocacy: Working on Behalf of ATA Members

  • Deer Protection Program: This ATA program assures hunters the scents they buy were subject to this program’s rigorous guidelines. Scent manufacturers in this program can display the ATA’s “Seal of Participation” checkmark on scent products from participating facilities. This means the supplier and manufacturer are doing all they can to prevent chronic wasting disease from harming the nation’s deer and elk herds.
  • Ongoing Legislative Efforts: The ATA spent much of 2016 working with lawmakers on Capitol Hill to persuade Congress to enact the Pittman-Robertson Modernization Act, which would provide more money and greater flexibility for spending these federal funds on shooting ranges and hunter-recruitment efforts. The focus: promote hunter education, recruitment and the shooting sports, and broaden states’ abilities to help build and maintain shooting ranges.

For more information, stop by the Member Services Area between 7:30 a.m. and 6:00 p.m. on January 10 and 11, and from 7:30 a.m. to 4:00 p.m. on January 12!

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