Trade Show

Seminars Bring It, and “It” is Way More Than a FREE Breakfast

The ATA Academy Seminar Series, a prominent feature of the annual ATA Trade Show, is held each morning of the Show, beginning at 7 a.m.
Photo Credit: Shannon Rikard

Author: Scott Gieseke

Quick Link: 2017 Seminar Lineup Released!

If you’ve been sleeping in after late nights at the ATA Trade Show, you might instead consider rising early and squeezing in a power nap later. After all, a hearty breakfast and seminar brain-candy awaits.

Each morning of the 2017 Trade Show, the ATA will host seminars at 7:15 a.m., well before the Show floor opens. This year the Show boasts 33 seminars covering a range of profit-making topics. (You can check out each topic and seminar details by clicking the “Quick Link” above.)

Be sure to attend, OK? Here are a few reasons to get the most out of the Show’s Archery Academy:

Start each morning of the ATA Trade Show with a hearty breakfast. It’s free to seminar attendees.

1. Fuel your day. Forgive our No. 1 reason. It’s shameless but, darn it, breakfast is a fine meal and the seminar series serves it free. Plus, think about it: You must be sharp and on point at the ATA Trade Show. And breakfast is your fuel. FOX News lists seven brain foods for breakfast, so start with these and then go get your knowledge:

  • Eggs
  • Grains
  • Grapes
  • Blueberries
  • Almonds (BYOA – these aren’t likely to be found on the seminar breakfast buffet)
  • Oats
  • Apples

2. Challenge yourself and choose topics that don’t come easy. If your favorite part of your job is tuning bows or learning about innovations and equipment performance, you might steer clear of those seminars. Instead, choose a seminar focused on an area of weakness. For your shop, maybe that’s marketing or understanding the motives of new consumers. Seek topics that make you uncomfortable. These are subjects that’ll promote the most growth and help you evolve as a shop owner.

3. Prepare. The more you prep, the more prepared you’ll be to connect with the speaker and take home as much information as possible. seminar tips, written for the fitness industry, says this:

“Spend 45 to 60 minutes preparing for the event. Know who the speakers are going to be, find out who else will be there that may be a good connection to make, and then start listing your outcomes. Knowing your outcome will help you create a short list of objectives  you need to accomplish. After the event you’ll be able to look back and see if it was a success or not.”

The seminar presenters are diverse and knowledgeable. Take advantage of the opportunity to connect with the speakers, and learn how to thrive in the archery and bowhunting industry. Photo Credit: Shannon Rikard

4. What’s better than one set of notes? Two! This one seems lame; like overkill. Or it might remind you of that front-row student in grade school who you wanted to hit during recess. But hey, you’re a grownup now, and this tip actually makes sense. It’s something you might already do without realizing. If not, give it a shot. And check out other tips from

“Take two sets of notes. Make one set factual (i.e., important points given in the lecture, etc.) and another of ideas you get during the course of the lecture. In other words, begin applying ideas to yourself immediately.”

To get a list of seminars, speakers and descriptions, download the details here. For more information about the 2017 ATA Trade Show and how to attend, go here.

Share This Story